Information & Communication Platform - Inform Network

Events - Fourth meeting of INFORM - Community network of Regional Policy communication officers

Brussels – 01–02 December 2009 - 36 Rue Froissart, Borschette building

The fourth meeting of the INFORM network of communication officers of EU Regional Policy programmes is taking place on 1-2 December 2009.

14 European Commission representations, more than ever, will participate and discuss with INFORM members and DG REGIO staff how to increase the visibility of EU Regional policy in the media.

INFORM members have the possibility to discuss and share their experience in six workshops:


 Tuesday, 1 December


This morning session, taking place in the premises of DG REGIO, is reserved for a meeting between core INFORM members and the 14 participating Commission representations (COM REP) plus DG REGIO staff.

The participating COM REPs are: France, Germany, Italy, Spain, Greece, Romania, Poland, Hungary, Czech Republic, Ireland, Belgium, Austria; Slovenia and Estonia.

Official beginning for all INFORM members


Lunch and Registration of participants, Centre Borschette


Plenary: General and core group meeting together Opening remarks and chair of the meeting:

Raphaël Goulet, Head of Unit, Communication, information and relations with third countries European Commission, DG for Regional Policy

  • Presentation of the agenda
  • Latest information from DG REGIO (Open Days 2009 – media and local events Communication Priorities of DG REGIO in 2010, RegioNetwork), Elisa Roller; DG Regio - Presentation
  • RegioStars 2010 awards – state of play of communication category, Peter Fischer; DG Regio


Frequently asked questions by regional journalists – lessons for communication officers of EU regional programmes

Dennis Abbott, Spokesman for the European Commissioner for Regional Policy


  • Presentation of the conclusions from the morning session – trilateral meetings of 13 participating Commission Representations, INFORM members and DG REGIO


3 parallel workshops:

  1. Getting the European part of the Regional Policy story told (room 0B)
    It is a frequent phenomenon that the European aspect and the often significant amount of EU co-financing of a project is not or not fully communicated in the media. What needs to be done to change this? Do you have examples of communication where the EU dimension is well reflected? Why did this work? Why does it often not work?
    Chair: Alejandro Lopez Izquierdo, COM REP Spain
    Rapporteur: Lorena Garcia Ferrer; DG Regio
  2. Working with journalists: facts, figures and an interesting story (room 0A)
    In this workshop the group will discuss what communication managers can do to get their stories into the media based on experience of INFORM members.
    Chair: Albena Dimitrova, COM REP UK - Presentation
    Rapporteur: Annabelle Maupas, DG Regio
  3. Giving the beneficiary the means to speak - Information tools and training for beneficiaries (room 0C)
    Starting from the assumption that communication should take place through projects with a "human touch", this workshop explores which information tools programmes could provide to their project beneficiaries. It is often more effective to let the beneficiary tell the story. But which tools are really useful for them?
    Chair: Henrik Josephson, North Sea region programme
    Presentation: Paula Ascenção, Portugal: "Beneficiaries have the main role in communicating structural funds" - Clusters (.mpg 29,3 Mb) - Summary (.wmv 13,3 Mb) - Presentation
    Rapporteur: Lelia Rotaru, South East Europe Programme


Plenary: presentation about the workshops' main findings.


Departure on foot to networking dinner (5-8 min walk).

Venue: Le Bouche à Oreille, Rue Félix Hap, 11, 1040 Bruxelles  
 Wednesday, 2 December


Morning coffee


Innovative ways of communicating:

Hungary: Judit Szücs,

Germany, Brandenburg: Martin Müller,  - Presentation

Austria, Burgenland: Sonja Seiser: - Presentation


Parallel Workshops:

  1. Reaching out to new potential beneficiaries (room 0B)
    Some operational programmes keep on receiving requests for funding from the same institutions time and again. The objective of this workshop is to explore, which measures work, if programmes wish to broaden the range of project applications and wish to attract new "clients". Which role can the annual events play?
    Chair: Bertrand Millet, France
    Presentation: Sanda Rieksta, Latvia: "Reaching the beneficiaries in Latvia" - Presentation
    Rapporteur: Nicola Johnston, DG Regio
  2. Evaluation of communication activities (room 0A)
    Do you achieve your communication objectives? Do you have clearly stated communication objectives in your communication plan and know how to measure the impact of your actions? This workshop seeks to explore ways to assess your communication achievements.
    Chair: Peter Fischer, DG Regio
    Rapporteur: Marie Lambert, DG Regio
    Presentations: Cvetina  Yocheva, DG Regio evaluation unit:  "Evaluation methods of communication activities" - Presentation
    Marcin Białek, Poland:  "Lessons learnt from the Cohesion Fund TV campaign in Poland" - Presentation - zapping 1 (.mpg 15,5 Mb) - zapping 2 (.mpg 15,5 Mb)
  3. Evaluation of communication activities (room 0C)  – how to cope with the specific situation of European Territorial Co-operation (ETC) Programmes?
    This workshop deals with the same issues as workshop 2) but takes account of ETC specific matters.
    Chair: Elise Blais, Uffe Wikström; INTERACT programme
    Rapporteur: INTERACT programme


Closing session in the plenary: Presentation of the workshops' conclusion.


Lunch, offered by the Commission in the Conference Centre Borschette