Horizon 2020
The EU Framework Programme for Research and Innovation

Strategy to scale-up fish industry's competitiveness

EU-funded project unpicks why Europe's fish industry is suffering in the face of international competition and will provide the industry with new software and studies to help improve business strategies.
Image of caught fish
Project: 
Developing Innovative Market Orientated Prediction Toolbox to Strengthen the Economic Sustainability and Competitiveness of European Seafood on Local and Global markets

The EU is the largest fish market in the world, but the EU’s own fisheries and aquaculture industries are facing tough competition from abroad. EU fish consumption is increasing, but most of this increase has been met by fish imports which now account for 64 % of the market.

EU-funded project PRIMEFISH is undertaking a wide-ranging analysis of Europe’s fish market in a bid to uncover why the EU’s fish industry is not able to meet the rise in demand.

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