Embedding means that SSH can make their contribution where they are most needed. Integrating the socio-economic dimension into the design, development and implementation of research itself, and of new technologies can help find solutions to societal issues.
Topics like competitiveness, climate change, energy security or public health are complex and multi-faceted and need to be thout across disciplines. Indeed, the idea to focus Horizon 2020 around "Challenges" rather than disciplinary fields of research illustrates this new approach. It represents a twin opportunity for the social sciences and humanities. Firstly, SSH research embedding throughout the whole programme will open up new areas of research; secondly, it will enhance top class research through the European Research Council.
Examples of the role of SSH are: