Music Moves Europe - Study on a European Music Export Strategy
Europe is a strong global player all along the music value chain. However, the European music ecosystem is a fragmented, diverse and complex landscape with structural differences between its main operator groups or sub-sectors. There is also a great deal of national fragmentation along with language barriers, which hamper promotion and visibility of music repertoire across national borders within Europe and beyond. Non-English music repertoire from Europe struggles to cross European borders and obstacles exist to internationalising the careers of artists. There is a need to support the competitiveness and the diversity of Europe's music sector and to promote musical creation.
In this context export strategies for European music might be needed to explore non-European markets and their audiences. There is currently no consolidated approach or strategy in the EU for promoting European music internationally. And there is currently no direct EU support for the export of Europe's music beyond its borders (e.g. in terms of supporting business development, marketing campaigns, showcases or touring outside Europe).
This call for tender focuses on the development of a European Music Export Strategy.
Deadline for receipt of offers: 29 June 2018, 12.00 CET, through eSubmission.