Investing in People: increased budget to reinforce European cultural and creative sectors

  • 2 years 9 months ago
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On 30 May 2018, the European Commission (EC) proposed to increase the budget for the programme supporting European cultural and creative sectors.

The EC proposed on 30 May 2018 to increase the budget for the programme supporting European cultural and creative sectors (including the audiovisual industry) – Creative Europe – to €1.85 billion for the 2021-2027 period, as part of its proposal for a modern EU budget.

The proposal for a new Creative Europe programme is part of the "Investing in people" chapter of the EU's long-term budget proposal.  Its main objectives are to promote, strengthen and protect European cultural and linguistic diversity, cultural heritage and creativity, as well as to reinforce the competitiveness of the European cultural and creative sectors. The increased budget (by €390 million) will also help to support the EU's media freedom and pluralism, which is crucial for maintaining open, inclusive and creative societies.

The new Creative Europe programme will build on the achievements of the existing actions, aiming to exchange, co-create, co-produce and distribute European works and make them accessible to a wide and diverse audience. The proposed programme will support cross-border partnerships and networks as well as new collaboration models, to encourage the scaling up of Europe’s cultural and creative sectors. It will include three strands:

• MEDIA (supporting the audiovisual sector): €1.081 billion will be assigned to fund audiovisual projects and stimulate competitiveness in the audiovisual sector in Europe. The programme will continue to support development, distribution and promotion of European films, TV programmes and video games. In the coming years, more money will be invested in international promotion and distribution of European works and innovative storytelling, including virtual reality. An online directory of EU films will be created to reinforce the accessibility and visibility of European works.

• CULTURE (supporting other cultural and creative sectors): €609 million from the new budget will be allocated to promoting Europe's cultural and creative sectors. Cooperation projects, networks and platforms will be set up to connect European talents and make it easier for creators to cooperate across borders. The programme will have a stronger international dimension and include a sectorial approach to address the specific needs of the music, book and publishing as well as architecture and cultural heritage sectors.

• CROSS-SECTORAL (supporting actions spanning across audiovisual and other cultural sectors): €160 million will fund SMEs and cultural and creative sector organisations. It will also be used to promote transnational policy cooperation and to strengthen a free, diverse and pluralistic media environment, qualitative journalism as well as supporting media literacy. To strengthen the relation between MEDIA and CULTURE strands, the new cross-sectoral strand benefits from financial support of both.


The proposal of the Commission has now to be adopted by the European Parliament and the Council.

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