First European Conference on Architecture & the Media

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Fundació Mies van der Rohe is organising the first European Conference on Architecture & the Media on 14 and 15 May 2018 in Barcelona with support of the Creative Europe programme.

The first European Conference on Architecture & the Media will offer a unique opportunity for people to come together and exchange experiences. The focus will be on the dissemination of architecture, perceived as culture through the media. Media here can be understood both as general-interest press and specialized press, printed and online.

Journalists, communication professionals, architects as well as architecture lovers, cultural institutions and organisations are welcome to discuss and learn more about how the media can have an impact on making architecture visible and appreciated by broader audiences. 

Architecture & the Media is organised by the Fundació Mies van der Rohe with the support of the Creative Europe programme. It is part of the dissemination programme of the European Union Prize for Contemporary Architecture – Mies van der Rohe Award. The curators of the event are Miriam Giordano, communication consultant and director of Labóh communication agency – and Ewa P. Porębska, architect and editor in chief of Arkitektura-Murator.

The conference is happening during the Barcelona Architecture Week 2018, in the Barcelona Pavilion, the emblematic work of modern architecture designed by Ludwig Mies van der Rohe and Lilly Reich. This jewel of Barcelona's cultural and architectural heritage can be regarded as the symbol and the inspirational source of the two-day event. 

Participants can attend talks and roundtables, debates, a workshop and help answer the question how it would be possible to attract more attention to architecture through the power of the media. Or to reverse the perspective: What could make architecture more alluring to the media? 


14 May Opening Debate 19:00 – 21:30 h

Welcome: 19:00

Opening debate: 19:10 – 20:30

A debate on the dissemination of architecture through the case studies of the winners of the EU Prize for Contemporary Architecture – Mies van der Rohe Award in 2015 and 2017:

  • the Philharmonic of Szczecin by Barozzi Veiga; and 
  • De Flat Kleiburg by NL Architects XVW architectuur. 

Participating in the debate will be: 

  • Fabrizio Barozzi, Alberto Veiga (Barozzi Veiga);
  • Xander Vermeulen (XVW architectuur);
  • Kirsten Hannema – de Volkskrant;
  • Llàtzer Moix – La Vanguardia;
  • Anatxu Zabalbeascoa – El País; and 
  • Ewa P. Porębska – Architektura Murator.


15 May Talks and roundtables 9:30 – 13:45 h

Newspaper panel: 9:30 – 10:30

  • Edwin Heathcote – Financial Times (UK)
  • Paola Pierotti – Il Sole 24Ore (IT)
  • Kirsten Hannema – de Volkskrant (NL)

with the contribution of Esther Vera, Director of Ara newspaper.

Magazines panel: 10:45 – 11:45

  • Sandra Hofmeister, Detail, (DE)
  • Manon Mollard, Architectural Review (UK)
  • Ewa P. Porębska – Architektura Murator (PL)

Digital panel: 12:00 – 13:00

  • Marcus Fairs, Dezeen (UK)
  • Jenny Keller, World – Architects (CH)
  • José Juan Barba, Metalocus (ES)

Wrap-up reflections summary: 13:15 – 13:45

With the moderators Miriam Giordano, Labóh and Ewa P. Porębska, Architektura Murator.


15 May Workshop 15:30 – 19:00 h

Nowadays it is a challenge to offer not only interesting and attractive content, but also make it easy to find and share. The public expects personalised information tailored for the appropriate device. This workshop mixes the methodologies of design thinking with social media marketing to find out who the readers of your articles are, their needs and which channels they prefer.

Organized by: Labóh and Edenspiekermann


15 May Closing Lecture 20:00 – 21:00 h

 Big Data analysis on architecture in the media by Story Data (Eli Vivas, Silvia Galilea, Laia Brufau and Carina Bellver) + Closing drinks