European Union Prize for Literature at the Jaipur Literature Festival

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Writers, publishers and experts in international cultural relations represent the EU’s cultural and linguistic diversity at India’s biggest literary festival.

Described as the ‘greatest literary show on Earth’, the Jaipur Literature Festival [link:] in India is a feast of ideas and inspiration. From 19th to 28th February 2021, the Festival returns with its 14th edition - fully virtual this time– featuring famous writers and curated for audiences across the world.

The EU as Festival Partner for the first time at Jaipur

The European Union participates at the Jaipur Literature Festival for the first time as a Festival Partner through an extensive programme curated and co-organised by

This collaboration is an extension of the longstanding exchanges in the creative sector between the EU and India. It marks the fourth consecutive year that the European Union Prize for Literature (EUPL) is present at India’s most high-profile literary events.

His Excelency, Ugo Astuto, Ambassador of the European Union to India and Bhutan, welcomed this collaboration:

“The EU is committed to fostering an environment conducive to greater creative exchanges with India. With our participation in the Jaipur Literature Festival and the Jaipur BookMark, we wish to strengthen the EU’s position as a major cultural partner of India, recognizing the importance of inter-cultural dialogue as a key element of our partnership.”

EUPL laureates representing the best of Europe

4 renowned European writers and EUPL winners are conducting literary exchanges with their Indian peers including authors, journalists, and opinion makers during the festival:

  • Kevin Barry (Ireland)
  • Meelis Friedenthal (Estonia),
  • Rodaan Al Galidi (the Netherlands)
  • Adam Foulds (UK)

They highlight the depth of the continent’s contemporary literature at South Asia’s biggest literary festival and take part in extensive conversations, interacting with international audiences.

EU to support business exchanges in literature

Next to the Festival’s main programme, the European Union also supports encounters between literary professionals from Europe and India as part of the Festival’s Business oriented section- the Jaipur BookMark (JBM).

The EU supports 3 sessions that address themes including

  • literary translation
  • current trends in international publishing markets
  • the transnational circulation of literary output.

EUPL laureates Matthias Nawrat (Germany) and Selja Ahava (Finland), together with representatives from the Federation of European Publishers, Latvia, Greece and Finland engage with counterparts from the Indian publishing industry.

The initiative aims to foster cultural cooperation as outlined in the EU Strategy for International Cultural Relations and the New European Agenda for Culture 2018.

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