Music Moves Europe
Music Moves Europe (MME) is the overarching framework for the European Commission's initiatives and actions in support of the European music sector. Developed from a series of meetings with representatives of the music sector starting in 2015, Music Moves Europe was launched as a strategic initiative by the European Commission. It has since developed further as a framework for discussions and today it stands for the EU support for music.
What is Music Moves Europe?
Music Moves Europe (MME) is the overarching framework for the European Commission's initiatives and actions in support of the European music sector. Developed from a series of meetings with representatives of the music sector starting in 2015, Music Moves Europe was launched as a strategic initiative by the Commission. It has since developed further as a framework for discussions and today it stands for the EU support for music.
Why do we need Music Moves Europe?
Music constitutes an important pillar of European culture and is probably the cultural and creative sector with the largest audience reach. It is an essential component of Europe’s cultural diversity and it has the power to bring positive changes to many levels of society. It also has a strong economic significance: the music sector, based on small and medium businesses, employs more people than film and generates more than 25bn EUR revenue annually.
Over the past decade, Europe's music sector has been heavily influenced by the digital shift and increased competition from global players, in particular from the US and the UK. It has been experiencing a severe crisis that has led to fundamental changes in the way music is created, produced, distributed, consumed and monetised. Most analysts consider that it was saved by the emergence of streaming. The music industry is in constant adaptation (new business models, extending audience reach, new way of interacting), thus paving the way for other content industries. However, important challenges remain, for instance, the repartition of revenue and the fair remuneration of artists in this new digital environment.
What do we aim to achieve?
With MME, the Commission wants to build on and strengthen further the sector's strong assets: creativity, diversity and competitiveness.
Its specific objectives are to:
- promote creativity and innovation;
- safeguard and expand the diversity of European music;
- help the sector adapt to and benefit from digitisation.
What has been done so far?
Music Moves Europe has four dimensions:
Some 80 music projects (cooperation projects, platforms, networks) have so far received funding under the current Creative Europe programme (culture strand), with an approximate total budget of 52m EUR. You can search the Creative Europe Project Results platform to find inspiring examples of Creative Europe-funded music projects.
In its proposal for the new Creative Europe programme post-2020, the Commission introduced a sector-specific approach on music. The support to the music sector is proposed to cover “promoting diversity, creativity and innovation in the field of music, in particular the distribution of musical repertoire in Europe and beyond, training actions and audience development for European repertoire, as well as support for data gathering and analysis”. In addition to EU programme support for music, projects and studies can benefit from an additional budget in 2018 (1.5m EUR) and 2019 (3m EUR), i.e. the Preparatory action "Music Moves Europe: Boosting European music diversity and talent" (see hereafter).
EU actions in support of Europe's Cultural and Creative Industries (CCI) are cross-sectoral, covering also the music sector. This cross-sectoral approach to EU collaboration on culture remains a feature of the New European Agenda for Culture adopted by the Commission in May 2018, but the Commission acknowledged the impossibility of having a one-size-fits-all approach for all CCI and announced sector-specific initiatives in the most mature cultural sectors, especially music. Member States in the Council decided that Music Moves Europe should become part of their cooperation on culture at EU level; and therefore an action on music has been included in the new Council Work Plan for Culture 2019-22. Work will start with a conference under the Romanian Presidency of the Council in June 2019.
The dialogue with the sector commenced in late 2015 to identify the main challenges facing the sector. The outcomes of this dialogue were summarised in the AB Music Working Group report. Since then, the Commission has regularly attended European showcases, music fairs and festival to exchange information with the music sector. The Commission will launch the new Music Moves Europe dialogue with the sector in the spring 2019, to discuss the most topical issues related to musical diversity in Europe and the competitiveness of the industry.
Music Moves Europe Talent Award
Succeeding the European Border Breakers Awards (EBBA), the Music Moves Europe Talent Awards are the new European Union Prize for popular and contemporary music awarded every year, to the emerging artists who represent the European sound of today and tomorrow.
The Prize is implemented by Eurosonic Noorderslag (ESNS) in partnership with Reeperbahn Festival and co-funded by the Creative Europe programme.
To find out more, visit the Award website.
Preparatory action on music: boosting diversity and talent
In the EU budgetary procedure for 2018, the European Parliament secured a budget of 1.5m EUR for a Preparatory Action “Music Moves Europe: Boosting European music diversity and talent” with the aim to test suitable actions for more targeted EU funding for music post-2020. To implement this Preparatory Action, the Commission published two calls for proposals in May last year. The first call aimed at identifying and supporting pilot training programmes for young professionals to test innovative models on how to improve the sector’s capacity and resilience. The second call aimed at supporting European music diversity by identifying online and offline music distribution models that have the potential to increase the availability of European repertoire beyond mainstream hits.
The calls received great attention. 79 and 51 proposals for the training and the distribution calls were submitted respectively and under each call, 10 projects will be financed. The beneficiaries will have one year to implement their projects. Their results will be assessed and the Commission will use the lessons learnt from these pilots to develop sector-specific support under the future Creative Europe programme.
Furthermore, the Commission is funding several studies (music export, music observatory, music market trends analysis) to develop further knowledge on the challenges and opportunities for the European music sector. The studies will be ready by the end of 2019.