Music Moves Europe
EU initiative for dialogue with the music sector
WHAT IS IT?
Music Moves Europe is the framework for the European Commission's initiatives and actions in support of the European music sector. It started in late 2015 with meetings with key music stakeholders to identify the main challenges facing the sector. The outcomes of this dialogue can be found in the AB Music Working Group report. The dialogue revealed the need to support music creation, promote musical diversity and to explore the opportunities offered by music online and offline distribution more effectively. The Commission's ultimate goal is to strengthen the EU's political and financial support for the sector.
Music is one of the most popular forms of art, widely consumed, and a vibrant expression of Europe's cultural diversity. It also contributes significantly to Europe's economy. The music sector generates revenues of over €25 billion per year and employs more people than the film industry.
In recent years, technological change has brought about radical shifts in the music industry. Digitalisation and the online distribution have altered revenue streams, reshaped business models and led to new consumption patterns. This created new challenges both within the sector and for consumers.
While music is being consumed more than ever, artists and producers claim that they do not receive fair remuneration for the online exploitation of their work. European content, especially from smaller countries, struggles for visibility on big streaming platforms compared to that of American and British artists.
WHAT DOES IT AIM TO ACHIEVE?
Launched to respond to such challenges, Music Moves Europe's aims to strengthen the European music sector and build on Europe's creativity, diversity and competitiveness. Its specific objectives are to:
- promote creativity and innovation
- safeguard and expand the diversity of European music
- help the sector adapt to and benefit from digitalisation
MUSIC MOVES EUROPE AT MIDEM
From 6-9 June, the European Commission was present at MIDEM 2017, the international music fair in Cannes, France. Activities took place in the Music Moves Europe pavilion. They included panel discussions on issues such as EU funding for music, the importance of live music and the promotion of Europe's music diversity online.
Director-General for Education and Culture, Martine Reicherts gave a key-note speech followed by questions and answers with a journalist from Music Week.
Between the panel sessions, the Music Moves Europe pavilion attracted many visitors, including the newly appointed French Minister for Culture, Françoise Nyssen.
8 forward-looking startups pitched their work on curation and recommendation, and rights, data and metadata at the pavilion. The projects were picked through a sourcing and mapping exercise carried out by Connectors Studio/Startup Sesame.
The Commission presented innovative European playlists for use on streaming platforms created in cooperation with the European Music Export Exchange Network (EMEE) and organised an online European playlist challenge.
The recently published EU study Mapping creative value chains was also presented and discussed at Midem 2017.
In its efforts to promote further creativity, diversity and innovation in Europe's music sector, the Commission will continue working with all concerned stakeholders. The Commission also participated in the European Parliament's Intergroup "Cultural & creative industries" meeting on 28 June that aimed at securing support for a Preparatory Action on music 2018-2020 and future targeted EU financial support for music post 2020.
EXISTING SUPPORT for THE MUSIC SECTOR
Creative Europe, the EU's funding programme, supports music projects through actions of the Culture sub-programme:
- cooperation projects between cultural and creative organisations from different countries
- networks helping the cultural and creative sector to operate competitively and transnationally
- platforms to promote emerging artists and encourage European programming
Search the Creative Europe Project Results platform to find inspiring examples of Creative Europe-funded music projects.
Creative Europe also supports the European Border Breaker Awards (EBBA) the European Music Awards for emerging artists. These awards celebrate new artists and recognise success in countries other than their own. 10 artists received an EBBA in 2017 with the Public Choice Award going to Dua Lipa.