Managing your labelled site

To support your communication about managing a European Heritage labelled site

  • flyers, posters and postcards can be printed and provided by the European Commission upon request
  • the European Commission provides a toolbox on this page to download and use
  • a monitoring process is in place about your designation that is available on this page

Communication Toolbox


The European Commission provides the following graphic design toolbox to the organisations managing European Heritage Labelled sites for their communication activities. This toolbox may also be of interest to organisations intending to promote the label.

The toolbox is designed to serve as a series of examples of promotional materials, both as best practice and an inspiration to develop further promotional material.

The toolbox consists of the following sections:


The European Heritage Label has several different branding elements, including:

The graphic design charter. This is available in the following languages:  Deutsch [pdf] English [pdf] Français [pdf]

Additional material

A leaflet, logos, posters and four postcards are also available to download below:

Postcard 1

These are the 8 cards in this file

  1. Cover
  2. Krapina neanderthal site
  3. Ancient Athens
  4. Carnuntum Archaeological park
  5. Abbey of Cluny
  6. Olomouc premyslid castle
  7. Archives of the crown of Aragon
  8. Great guild hall
  9. Back of postcard

Postcard 2

These are the 8 cards in this file

  1. Cover
  2. The Sagres promontory
  3. University of Coimbra
  4. Imperial palace Vienna
  5. The Union of Lublin
  6. Peace of Westphalia
  7. The 3 May 1791 Constitution
  8. University of Tartu
  9. Back of postcard

You can find and download all these materials below, organised by languages:

Audiovisual material

Videos of 29 sites are available to download on the audiovisual materials page.


European Heritage Label sites are monitored on a regular basis in order to ensure that they continue to meet the criteria for the attribution of the Label. The monitoring takes place in accordance with the Calendar set out in the Annex of the Decision No 1194/2011/EU establishing the action. Member States are responsible for the monitoring of all sites located on their respective territory. The monitoring of transnational sites is the responsibility of the Member State of the coordinator.

Questions can be sent to the European Heritage Label via email to

Evaluation of the European Heritage Label scheme

The first evaluation of the European Heritage Label action was carried out in 2018. The evaluation looked into the progress in the implementation during 2011-2017, examining the relevance, coherence, efficiency and governance, effectiveness and EU added value. Overall, it found that the main objectives of the EHL – strengthening European citizen’s sense of belonging to the Union and fostering intercultural dialogue – remain highly relevant to the current needs to the EU. The main recommendation is broadening the scope of the action by developing and communicating European narratives of the sites, enhancing cooperation and thematic networking among EHL sites, and contributing to their capacity building.

Read more about the evaluation in the Executive Summary of the Final report and the Final Report itself.

Photo: Shutterstock

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