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  1. Entrepreneurship & Tourism

    The discipline Entrepreneurship & Tourism focuses on the identification and use of market chances either on their own or their support within an organisation with the aim of achieving innovation and sustainable success. The master’s programme lasts four semesters and includes the following subjects: Entrepreneurship & Leadership Skills (foundation of a company, controlling), Family Business Management, International Tourism & Markets (emerging tourism markets, tourism marketing), Destination & Innovation (tourism policy & structural development, eTourism), scientific research (major Strategic Management & Tourism); Entrepreneurship & Leadership Skills (controlling & finance, strategic leadership, intercultural skills), Marketing Management (eMarketing, tourism marketing, strategic pricing), international tourism & markets (global economies, sustainability & tourism), Destination & Innovation (product development, service design) and scientific research (major Marketing Management & Tourism). It is possible to spend the 3rd semester at a higher education institution abroad. Students have to write a master’s thesis. ...

    Provider NameMCI Management Center Innsbruck Internationale Hochschule GmbH

    Category: Learning Opportunities Location: Austria, Tirol
  2. Innovation & Management in Tourism (E)

    - The programme consists of the following modules: introduction, e-tourism, tourism marketing, communication, imagineering, leadership, project and innovation management, chance management, research, ethics and sustainability and foreign language (Chinese, Arabic, Russian) and culture. Students can moreover choose between the specialisation modules hospitality management and destination management. The programme concludes with a master’s thesis and a master’s examination. ...

    Provider NameFachhochschule Salzburg GmbH

    Category: Learning Opportunities Location: Austria, Salzburg