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Qualification: Web Communication, Postgraduate Diploma

Web Communication, Postgraduate Diploma

Qualification Information

a. Knowledge

On graduating students shall possess knowledge of web communication. This means that students shall:

  • possess basic knowledge of the usability, design, technology and installation of websites.
  • possess knowledge of the methods and procedures used to manage websites and social media, as well as the basics of online marketing.
  • be familiar with the fundamentals, theories and concepts related to culture and communication and are able to critically discuss these matters.
  • be familiar with the basic technologies used to produce images and videos for publication online.
  • be familiar with ethical considerations about equality and accessibility of websites.
  • be able to analyse complex subject matter, set detailed goals, and devise and follow a clear work schedule.
  • recognise important ethical challenges relating to electronic services and copyright issues.

b. Skills

On graduating, students shall be able to apply methods and working procedures of web communication. This means that students shall:

  • have acquired diverse modes of presenting material and are able to work independently in the field of web communication.
  • be able to create user friendly websites.
  • be able to use the tools web managers require in their daily work.
  • have become proficient in the technology and software used to build websites and for web communication.

c. Skills

On graduating, students shall be able to apply their knowledge and skills in employment and/or further studies. This means that students shall:

  • be able to work independently as well as in groups on diverse communication projects and provide new insights on contemporary issues.
  • be familiar with academic subject matter and perspectives.
  • be able to make prudent use of guidance and comments on their work.
  • be able to apply their knowledge and skills to new and previously unfamiliar challenges in the field of communication.

Reference Data

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Web Communication

NQF Level: 
7