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Qualification: Professional Bachelor's Degree in Public Administration, Head of External Relations Department (BAT)

Professional Bachelor's Degree in Public Administration, Head of External Relations Department (BAT)

Qualification Information

The aim of the Professional Bachelor study programme in International Communication Management is:
- to enable students to gain academic and professional knowledge, skills and competences in accordance with the requirements of higher education qualifications (EQF level 6), the profession standard of the EU „The Manager of External Relations department” and to provide the possibility to pursue further studies at the postgraduate level.

Learning outcomes:
The Professional Bachelor study programme in International Communication Management will ensure the following knowledge:
- international communications management, international communication strategy and tactics, public administration and international relations, financial management and accounting, international marketing, international law, integrated marketing communications, international sales, crisis communications, environmental protection and communication.

The Professional Bachelor study programme in International Communication Management provides the following skills:
- ability to analyse operations of the company, skills in collaborating with local and foreign companies,
- ability to manage the work of the unit,
- ability to communicate in at least two foreign languages,
- to write and translate documents, to adhere the principles of business etiquette and collaboration in a multicultural environment.

The Professional Bachelor study programme in International Communication Management provides the following competences:
- ability to analyse and assess the local and international economic, political and cultural environment,
- to analyse market trends,
- ability to define the objectives and directions of the company’s external relations,
- to work out and implement in creative and innovative external communications plans,
- ability to predict the results of the work and to build and maintain good relationships with colleagues and cooperation partners from different cultures.



Competences:

1. Basic knowledge of:
1.1. underlying theories of economy;
1.2. practical philosophy;
1.3. globalization;
1.4. document development;
2. Understanding of:
2.1. business;
2.2. public administration;
2.3. international economic relations;
2.4. financial management and accounting;
2.5. quality management systems;
2.6. public international law;
2.7. private international law;
2.8. corporate social responsibility;
2.9. psychology;
2.10. discussions and manipulations;
2.11. lobbying;
2.12. professional terminology in the official language and at least two foreign languages.
3. Ability to apply knowledge of:
3.1. organizational management;
3.2. staff management;
3.3. project management;
3.4. marketing;
3.5. communication management;
3.6. reputation management;
3.7. public relations;
3.8. intercultural communication;
3.9. interpersonal communication;
3.10. presentation skills;
3.11. business etiquette and protocol;
3.12. professional ethics;
3.13. official language;
3.14. two foreign languages on the communication level.
3.15. information technologies;
3.16. labour protection;
3.17. environmental protection;
3.18. employment relationship.



Skills:

1. To analyse and evaluate the local and international political and economic situation.
2. To analyse and evaluate the correlation of a company's business activities.
3. To assess the quality of a company's external communication, work quality of the External Relations Unit and compliance thereof with the company's objectives.
4. To plan and manage a company's external relations in a creative and innovative manner.
5. To cooperate with other local and foreign companies.
6. To manage the operation of the External Relations Unit.
7. To work in psychologically challenging situations and get involved in problem-solving.
8. To develop and manage cooperation projects.
9. To develop the Unit's budget, project estimates and other financial plans.
10. To observe business etiquette in interpersonal communication in a multicultural society.
11. To communicate orally and in writing, draw up documents and translate them.
12. To apply laws and regulations of external relations, rules of conduct and act in accordance with them.
13. To utilize the latest forms of work organization and information technology.
14. To prepare and present reports on external relations work.
15. To know the official language.
16. To know at least two foreign languages at a communication level.
17. To use professional terminology in the official language and at least one foreign language.
18. To meet the requirements of employment relationship.
19. To comply with labour safety, fire safety and environmental protection requirements.



Knowledge:

1. To analyse and evaluate the local and international political and economic situation.
2. To analyse and evaluate the correlation of a company's business activities.
3. To assess the quality of a company's external communication, work quality of the External Relations Unit and compliance thereof with the company's objectives.
4. To plan and manage a company's external relations in a creative and innovative manner.
5. To cooperate with other local and foreign companies.
6. To manage the operation of the External Relations Unit.
7. To work in psychologically challenging situations and get involved in problem-solving.
8. To develop and manage cooperation projects.
9. To develop the Unit's budget, project estimates and other financial plans.
10. To observe business etiquette in interpersonal communication in a multicultural society.
11. To communicate orally and in writing, draw up documents and translate them.
12. To apply laws and regulations of external relations, rules of conduct and act in accordance with them.
13. To utilize the latest forms of work organization and information technology.
14. To prepare and present reports on external relations work.
15. To know the official language.
16. To know at least two foreign languages at a communication level.
17. To use professional terminology in the official language and at least one foreign language.
18. To meet the requirements of employment relationship.
19. To comply with labour safety, fire safety and environmental protection requirements.

Reference Data

EQF Level:
Thematic area:
Information Language:
Location:
NQF Level: 
6
Awarding body: 

- Turība University

Awarding body contact info: 

GRAUDU IELA 68, RĪGA, LV-1058
Tālr.: 67622551, 67619008
Fakss: 67619152
E-pasts: turiba@turiba.lv

Source of information: 
National occupation classification: 

ISCO-08

Relationship type: 

Head of the external relations unit (1213 07)

Access requirements: 

Certificate of general secondary education or Diploma of vocational secondary education

Ways to acquire: 

Formal (through education programmes)