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Learning Opportunity: Media Studies, BA

Media Studies, BA

Course Information

Upon graduating with a BA degree in Journalism and Media Studies at the University of Akureyri, students shall be able to demonstrate knowledge, skills and competences as follows:


Upon graduation, students have acquired fundamental knowledge:

  • of the main theories of 19th and 20th century pioneers in the field of social science and are able to apply when working on specific subjects, fundamental theories in the politics, economics, anthropology and sociology.
  • of the methods and premises needed to prepare complicated material in such a way that it is suitable for presentation in print and broadcast media.
  • to work independently at an academic research project in some area of media studies and present the conclusions in accordance with academic practice.
  • of theories relating to and the realities of different media gateways—broadcast media, print media and new (digital) media and the relationship between presentation of subject matter and the medium in question.
  • of Icelandic and international media history and possess extensive knowledge of controversial issues with regard to the role of the media in modern society.
  • to become thoroughly familiar with a certain field within media studies, combining a specialisation in a specific subject and the application of theoretical/practical knowledge in media studies.


Upon graduation, students can apply the methods and procedures of journalism and media studies, such that students:

  • demonstrate the qualifications to plan a task relating to the media, media analysis or communication, prepare a work plan and follow it through.
  • have received comprehensive training in media critique and attained the ability to apply theoretical and critical methods in the analysis of media content, their impact on, and interaction with society.
  • can make use of communication exchange theories and concepts with regard to the role of the media, understand their interrelationships and are able to evaluate them independently.
  • are aware of the moral responsibilities of people working in the media and have developed an understanding of the importance of the democratic participation and responsibility of the individual in society.
  • have the ability to undertake a programme of further study at the next level of education.
  • have developed a broad-minded perspective, e.g. with regard to the different cultural connections of the media as well as originality of thought and a critical attitude to own presentations and those of others.


Upon graduation, students can apply their knowledge and skills in a practical way in their profession or further studies, such that students:

  • are able to take charge of a project intended for publication in one of the mass media or a project related to the media or media communication, planning and implementing this in an independent manner.
  • are able to deconstruct or research a specific development or phenomenon in the field of media studies on the basis of theoretical knowledge and present the conclusions in an academic report.
  • are aware of the main journals relating to media studies and are able to and have received training in searching independently for sources and information in the field of media studies.
  • have received comprehensive training in the presentation of complicated concepts and phenomena and must be able to express themselves in the appropriate form, either suited to the public in general or in accordance with strict academic requirements.
  • have been given extensive training in the use of the main spreadsheet and word processing software needed for the writing of academic articles and understand when and how it is suitable to use the miscellaneous technical equipment needed for communication in print, broadcast and new (digital) media.

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