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Qualification: Master of Marketing and Public Relations (no legal status)

Master of Marketing and Public Relations (no legal status)

Qualification Information

General competences:

  • the ability to cooperate in a multidisciplinary group
  • basic knowledge of the study field
  • oral and written communication in the mother tongue
  • the ability to perform analysis and synthesis
  • the ability to use knowledge in practice
  • the ability to form new ideas (creativity)
  • the ability to adapt to new situations
  • the ability to learn
  • the ability to act and make decisions autonomously;
  • the basics of computer competence (word processors, databases, other tools)
  • interpersonal skills
  • research skills
  • management ability
  • public performance abilities
  • leadership and organisational capacities.

 

Subject-specific competences

The master will have attained subject-specific competences as part of compulsory content and professionally oriented subject, namely being able to:

  • develop theoretical methodical and useful notions in the field of marketing and public relations;
  • perform autonomous activities and make decisions in the field of marketing and public relations;
  • understand complex issues from the field of management and communication with stakeholders;
  • self-reflect and act ethically in internal and external organisational environment;
  • independently analyse the issues of organisations’ communications;
  • combine and compare various marketing and public relation solutions in various environments;
  • critically assess and evaluate the decisions and measures in the field of managing the budgets for communication with consumers and stakeholders;
  • independently analyse the questions related to the business operations of organisations specialised in marketing and public relations;
  • understand the principles, strategies and tactics of public relations;
  • understand the principles, strategies and tactics of marketing;
  • manage internal and external information;
  • efficiently use the tools of promotional product and corporate world wide web;
  • analyse and design programmes aimed at reaching behavioural and social change;
  • efficiently manage topics and communication in critical situations;
  • successfully manage brands;
  • conduct dialogue and manage relationships with stakeholders;
  • identify and evaluate various factors of success required for the successful implementation of corporate communication;
  • form a problem-oriented approach and provide appropriate grounds for planned research work based on the studied bibliography and resources;
  • report on the results in the form of a research report, scientific article and master’s thesis;
  • draft a plan of research and interpret the content of the research project results;
  • report on the results in the form of a scientific article;
  • report on the results in the form of a professional article.

Reference Data

EQF Level:
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Further info: 

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Third-cycle doctoral study programmes (SQF level 10)

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Students' knowledge is assessed by means of practical exercises and seminar papers, and also via products, projects, performances, services, etc. and by examinations. Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).

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In order to be eligible for enrolment in the Marketing and Public Relations study programme, candidates must have finished: a study programme corresponding to first-cycle level at least, with a minimum of 180 credit points, from any field of expertise, or equivalent study programme completed according to current regulations in the Republic of Slovenia or abroad.

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Students complete the study course upon the completion of regulatory obligations from the curriculum or recognised obligations corresponding to a total of 120 credit points.

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University of Ljubljana, Faculty of Social Sciences 

NQF Level: 
8
Access requirements: 

In order to be eligible for enrolment in the Marketing and Public Relations study programme, candidates must have finished: a study programme corresponding to first-cycle level at least, with a minimum of 180 credit points, from any field of expertise, or equivalent study programme completed according to current regulations in the Republic of Slovenia or abroad.

Ways to acquire: 

Students complete the study course upon the completion of regulatory obligations from the curriculum or recognised obligations corresponding to a total of 120 credit points.