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Learning Opportunity: Entrepreneurship & Tourism

Entrepreneurship & Tourism

Course Information

The discipline Entrepreneurship & Tourism focuses on the identification and use of market chances either on their own or their support within an organisation with the aim of achieving innovation and sustainable success.
The master’s programme lasts four semesters and includes the following subjects: Entrepreneurship & Leadership Skills (foundation of a company, controlling), Family Business Management, International Tourism & Markets (emerging tourism markets, tourism marketing), Destination & Innovation (tourism policy & structural development, eTourism), scientific research (major Strategic Management & Tourism); Entrepreneurship & Leadership Skills (controlling & finance, strategic leadership, intercultural skills), Marketing Management (eMarketing, tourism marketing, strategic pricing), international tourism & markets (global economies, sustainability & tourism), Destination & Innovation (product development, service design) and scientific research (major Marketing Management & Tourism). It is possible to spend the 3rd semester at a higher education institution abroad. Students have to write a master’s thesis.

Reference Data

Education Level:
Thematic area:
Teaching Language:
Non preferred term: 
Entrepreneurship & Tourism
Duration Information: 

4 Semester / 120 ECTS*


4 Semester / 120 ECTS*

Provider Information

Provider Name: 
MCI Management Center Innsbruck Internationale Hochschule GmbH

Qualifications Awarded

Reference Data

Qualification Awarded:
Master of Arts in Business, MA