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Qualification: Doctorate in the field of strategic communication (no legal status)

Doctorate in the field of strategic communication (no legal status)

Qualification Information

Students will be able to:

(general competences)

  • identify a given research problem, analyse it and determine possible solutions,
  • generate new knowledge that signifies a relevant contribution to the development of science,
  • master standard methods, procedures and processes of research work in the field of strategic communication,
  • pursue independent research and development work and lead a research group,
  • demonstrate familiarity with the importance of quality and strive for quality of professional work through autonomy, (self-) criticism, (self-)reflection and (self-)evaluation in professional work,
  • solve specific research problems in the field of strategic communication,
  • develop skills in the application of knowledge in the research field of strategic communication,
  • demonstrate a commitment to professional ethics,
  • present scientific results obtained in the form of publication in scientific periodicals,

(subject-specific competences)

  • understand communication as a process of making strategic decisions,
  • understand the role of the mass media in the process of strategic communication,
  • understand the role and function of communication for preserving and developing interpersonal relations,
  • demonstrate familiarity with various interpretive approaches that clarify communication actions,
  • understand the role of public discourses in the field of constitution of identity, 
  • independently recognise various pragmalinguistic concepts (conversational maxims, politeness, deixis) that arise in private and public communication,
  • understand the role of context in shaping communication/linguistic practice in the field of communication,
  • demonstrate familiarity with the essential elements and structure of dialogue,
  • understand the mechanisms of ideological interpellation and subjectivisation,
  • understand the role of media discourse in the construction of social reality,
  • understand the structure and characteristics of the media arena in modern society,
  • understand the democratic role of the media,
  • analyse media phenomena,
  • understand the cultural assumptions of communication,
  • demonstrate familiarity with the functioning of the media in a global context,
  • understand strategic communication on the global level,
  • innovatively apply and combine empirical sociological research methods and the methods of related disciplines (methods of triangulation),
  • perform complex acquisition, selection, evaluation and placement of new knowledge and interpretation in the context of sociology (and social sciences in general),
  • formulate and implement original scientific solutions to given problems in the field of strategic communication,
  • take a complex systemic view of society and an interdisciplinary approach as the basis for understanding the characteristics and properties in the field of strategic communication,
  • analyse political processes in democratic societies,
  • demonstrate familiarity with the features of multi-level governance,
  • understand the role of communication in democratic processes,
  • understand the properties of strategic functioning in politics,
  • understand the importance of freedom of expression in strategic communication,
  • demonstrate familiarity with communication in specific settings,
  • understand the legal regulations in the area of freedom of expression,
  • analyse information processes in modern society,
  • manage information processes,
  • understand strategic functioning in the context of the information society,
  • understand the role of information in processes of strategic communication.

Reference Data

EQF Level:
Thematic area:
Information Language:
Location:
Further info: 

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Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).

 

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  • A completed second-cycle study programme; or
  • a completed study programme set out in the fourth paragraph of Article 36 of the Higher Education Act, if the programme is assessed at 300 credits.

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Independent higher education institution, Faculty of Media

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Students must meet all requirements defined by the study programme to complete their studies.

NQF Level: 
10
Access requirements: 
  • A completed second-cycle study programme; or
  • a completed study programme set out in the fourth paragraph of Article 36 of the Higher Education Act, if the programme is assessed at 300 credits.
Ways to acquire: 

Students must meet all requirements defined by the study programme to complete their studies.