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Qualification: Diploma in marketing communications (vs) (no legal status)

Diploma in marketing communications (vs) (no legal status)

Qualification Information

Students will be able to:

(general competences)

  • be analytical in dealing with technology tasks,
  • show a knowledge of methodological research tools and apply them, 
  • show a broad knowledge of the field of marketing communications and public relations, 
  • show a knowledge of new trends in marketing: the culture of knowledge, digitisation, globalisation, the new virtual reality,
  • show a knowledge of new concepts in marketing and new business opportunities (new role of the buyer, social responsibility of companies, the virtual media world),
  • show professionalism, independence, self-initiative and autonomy in managing tasks and work processes, 
  • show a command of foreign languages, 
  • establish contacts and manage formal and informal relationships,
  • be communicative, 
  • pursue teamwork,
  •  analyse, synthesise and envisage solutions and consequences applying a general broad-mindedness,
  • apply knowledge in practice, constructively solve technical problems based on professional knowledge and skills and critical and creative thinking,
  • search and apply information, IT literacy and apply modern information and communication technology,
  • adopt innovative and creative ideas,
  • master general communication skills, professional communication with public circles and members of interdisciplinary expert teams, communicate in an international environment, appear in public,
  • master social skills, cooperativeness, cooperation in a group, moderate a group, establish and maintain constructive relations with other experts and relevant organisations, 
  • manage projects,
  • establish and maintain a system for assuring the quality of their own work,

(subject-specific competences) 

  • apply acquired knowledge for successful marketing communications in the local and international environment,
  • show a knowledge of the substance and methodologies for researching the field of market communication and public relations,
  • record and analyse a problem and anticipate operational solutions in communication processes,
  • use modern information and communication technology for successful operation of marketing functions in business systems,
  • master standard methods, procedures and processes in the field of marketing,
  • develop a moral and ethical sense for honesty, accuracy and conscientiousness at work,
  • communicate with various public circles,
  • demonstrate a creative approach in advertising,
  • understand the relationships and communications in a company, between the company and the business or social environment with a systemic view, and conduct socially responsible marketing and marketing communications,
  • optimise business processes through the integration of all communication channels, develop new media planning and operation with results,
  • develop and use new marketing channels in the virtual media world,
  • show knowledge and understanding of the history of the development of communications, marketing communications and relations with the public and the media,
  • master selected statistical tools for solving marketing problems,
  • develop skills in a specific technical field,
  • comprehensively master fundamental knowledge of marketing communications and public relations, corporate communication and integrated marketing communications and research work methodology,
  • use information and communication technologies in the field of marketing communications, 
  • develop marketing strategies for buyers, consumers and the public, with emphasis on the distinction between strategic planning and identifying target markets,
  • demonstrate advanced knowledge and understanding of corporate communication in the modern business environment,
  • show a proactive attitude to interest groups (employees, buyers, competition and general public),
  • manage and implement marketing communications on the part of advertisers, brand administrators and project managers on the part of agencies,
  • pursue effective relations with the media and communities, financial circles, public and government circles,
  • carry out complex planning of marketing communication activities in an organisation,
  • develop the skills necessary for creative advertising,
  • understand international operations in major world markets,
  • cooperate in organisationally complex projects as well as conduct project organising off business events, conference meetings and press conferences,
  • verify and assess achievements in the field of marketing communications and public relations,
  • make practical application of knowledge in the field of marketing communications and public relations.

Reference Data

EQF Level:
Thematic area:
Information Language:
Location:
Further info: 

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Students' knowledge is assessed by means of practical exercises and seminar papers, and also via products, projects, performances, services, etc. and by examinations. Examination performance is graded as follows: 10 (excellent); 9 (very good: above-average knowledge but with some mistakes); 8 (very good: solid results); 7 (good); 6 (adequate: knowledge satisfies minimum criteria); 5–1 (inadequate). In order to pass an examination, a candidate must achieve a grade between adequate (6) and excellent (10).

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  • Matura or
  • vocational matura; or
  • school-leaving examination (prior to 1 June 1995) under any four-year secondary school programme.

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Second-cycle master's study programmes (SQF level 8)

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Independent higher education institution, School of Business

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Students must meet all requirements defined by the study programme to complete their studies.

NQF Level: 
7
Access requirements: 
  • Matura or
  • vocational matura; or
  • school-leaving examination (prior to 1 June 1995) under any four-year secondary school programme.
Ways to acquire: 

Students must meet all requirements defined by the study programme to complete their studies.