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Learning Opportunity: Consumer Affairs

Consumer Affairs

Course Information

The master’s programme lasts four semesters and includes the following subjects: market and consumer research, consumer behaviour, trend research, multivariate methods, basics of neuropsychology, consumer psychology (1st semester); methods of qualitative market research, methods of sensory studies, behavioural economics, communication and media psychology, consumer protection (2nd semester); applied semester project, experimental design, supply structures, research seminar, seminar for students about to take their diplomas 1 (3rd semester); consumer-oriented innovation management, usability testing, consumer consulting, seminar for students about to take their diplomas 2, master’s thesis (4th semester). Students can acquire intercultural skills in semesters abroad and international internships. Students have to write a master’s thesis.

Reference Data

Education Level:
Thematic area:
Teaching Language:
Non preferred term: 
Consumer Affairs
Duration Information: 

4 Semester / 120 ECTS


4 Semester / 120 ECTS

Provider Information

Provider Name: 
Fachhochschule Wiener Neustadt für Wirtschaft und Technik GmbH, Campus Wieselburg

Qualifications Awarded

Reference Data

Qualification Awarded:
Master of Arts in Business Administration, MA