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On Tuesday, Parliament adopted new EU rules protecting geographical indications of crafts and industrial products, inspired by similar rules for agricultural products. The new rules on the geographical indication (GI) of the names of local craft and industrial products with specific qualities will protect locally renowned non-food products such as lace, glass, natural stones, jewellery or porcelain EU-wide and globally. They will close the gap between diverging national systems while increasing consumers’ awareness and strengthening producers’ competitiveness. The new scheme - already agreed on by European Parliament and the member states in May - was adopted with 616 votes in favour, 9 against and 6 abstentions.

Over the last three decades, the world has witnessed an incredible transformation in economic growth in SEA. As a result of such rapid economic growth, living standards within SEA have been improved, and more resources have been allocated to public health. This has led to the development of healthcare facilities and the pharmaceutical industry, which includes the discovery, development, production, and sale of pharmaceutical products.

Get the latest updates about recent changes in the IP landscape in South-East Asia.

Discover the future of business at the "Viet Nam – EU Business Briefing" on 27 September in Hanoi, Vietnam. This highly anticipated event brings together industry experts, government officials and key stakeholders from Vietnam. Gain valuable knowledge on the latest IP trends and revised IP law that can propel your business in Vietnam to new heights. In the framework of this event, Ms. Yen Vu, External Expert of South-East Asia IP SME Helpdesk – Chairwoman of Intellectual Property Rights Sector Committee of EuroCham Vietnam – Principal and Country Manager of Rouse Legal Vietnam will introduce the core services of the SEA Helpdesk and share insights about impact of the revised IP Law of Viet Nam on businesses. Register now to secure your spot and be part of this dynamic gathering.

This event showcases the latest developments of cosmetic business in the world: trends, novelties, smart manufacturing, raw materials, formulations and packaging designs for its more than 15,000 expected professional visitors. The SEA IP SME Helpdesk is going to meet there EU SMEs to discuss IP and give advice on how to build a strong IP strategy when doing business in the SEA region.

The SEA IP SME Helpdesk is thrilled to participate, together with the other regional Helpdesks, to the EU Industry Days, next month in Malaga. The International IP SME Helpdesks will be located in the "Meet the Expert" area, a dedicated place where EU SMEs can meet our experts, learn about our free services and get advice on IP when internationalising their business.

If you missed the last IP’spresso vodcast, the recordings are now available on our YouTube channel! This episode was organised in partnership with the project Erasmus for Young Entrepreneurs (EYE) Global. listen to some top tips for EU SMEs on how to put in place an efficient IP strategy before entering the South-East Asian market.

The Helpline service provides free first-line assistance on Intellectual Property protection and IP rights enforcement in South-East Asia. All questions sent to 𝐞𝐱𝐩𝐞𝐫𝐭@𝐬𝐞𝐚-𝐢𝐩𝐡𝐞𝐥𝐩𝐝𝐞𝐬𝐤.𝐞𝐮 will receive a tailor-made answer by our IP experts within no more than 3 working days. Stay informed, and stay safe!