Communication around the EUSDR’s anniversary is gaining traction!
- 09 November 2021
For 10 years, the EUSDR has helped to create a smart and sustainable future for the Danube Region. The Danube Strategy Point, central body of the EUSDR, is celebrating those 10 years of successful implementation with a new and improved communication strategy. The Communication Action Plan for 2021 uses three dedicated communication instruments to highlight how the EUSDR has helped shape the Danube Region.
One of the instruments is the interactive digital brochure. The brochure contains stories from projects, processes, and initiatives that were implemented or developed in 10 years of EUSDR. Photos and videos illustrate the project descriptions, linking the stories to the entire activity of a priority area. The brochure will be an important communication instrument of the EUSDR, as it will function as business card for the #EUSDR10 across the entire network.
At the same time, the Danube Strategy Point will be running a social media campaign telling stories about the impact EUSDR had on the ground. Additionally, the EUSDR smart app will make EUSDR accessible on mobile devices. In a new approach to storytelling on the EUSDR, it will introduce a new section called flashbacks to relive the milestones in EUSDR implementation. With this three-pronged approach, the EUSDF will disseminate its progress across the Region and beyond, and lay the groundwork for another decade of successful implementation.
More Stories from the Danube Region can be found here