Promotion of agricultural products

Have you started your proposal? The European Commission co-finances and directly organises campaigns and events to promote EU farm products worldwide. Two funding opportunities are now open, with a budget of €176.4 million to co-finance SIMPLE and MULTI campaigns. Apply by 14 May 2024!

The hybrid Info Days included presentations and specific technical briefings on how to apply to the 2024 Promotion of Agricultural Products Calls for proposals. The recordings of the Info sessions are now available. Watch them and learn useful tips!

Writing a proposal for EU funding or knowing if your organisation is eligible can be tricky. Get the support you need and discover everything there is to know as a potential applicant. It’s time to make your application process as easy as possible!

If you have any questions about the application process, the latest Frequently Asked Questions (FAQs) can offer an overview of the eligibility of projects. The FAQs are available in English on the Funding and Tenders Portal and in all EU languages on the website of DG Agriculture and rural development - Promotion of EU farm products.

AAHAR is an international food and hospitality fair organized in New Delhi. This year's fair will feature an EU Pavilion, with celebrity chef Ajay Chopra, presenting and discussing exquisite ingredients from EU Member States, as well as offering a chance to taste his personally crafted dishes, providing a first-hand experience of the exceptional quality of EU foods and beverages.

On 24-26 April, the EU will be present at the food fair Anuga Select in Shenzhen - China, to promote the safety, quality, authenticity and sustainability of European agri-food, as part of the campaign “Irresistible Europe. Countless combinations”. The EU Pavilion will host workshops on Geographical Indications and organic products, cooking shows, and tasting sessions featuring over 200 European produce.

The EU Organic Awards consist of 8 awards in 7 categories, recognizing individuals and organizations in the organic industry who have created outstanding, innovative, and sustainable projects that add value to organic production and consumption. The 3rd edition applications open on 4 March 2024.

Dedicated to American consumers and professionals, a new communication campaign was launched to promote European agri-food and beverage products in the US. The initiative will share compelling stories through a series of events, promotions, and digital activities highlighting the benefits of EU agricultural produce.

The BORDEUS-2 program promotes premium European wines, particularly from Germany and Bordeaux, in the United States. It targets engaged, premium wine consumers aged 25-45 and social influencers through various marketing activities to increase awareness and product trial. The EU is co-funding the three-year program with EUR 5.78 million.