Promotion of agricultural products

If you are planning to apply to one of the open calls under the Promotion of Agricultural Products, join the Info Days! Registrations to attend are now open for interested stakeholders. This will be a hybrid event taking place both online and onsite, in Brussels. The Info Days will include presentations and specific technical briefings on how to apply to the 2024 Calls for proposals.

Looking to sell, promote, and export EU food around the globe? The European Commission launches two calls for proposals on the “Information provision and promotion measures concerning agricultural products”. The available budget to co-finance SIMPLE and MULTI campaigns amounts to €176.4 million. The deadline for submissions is 14 May 2024.

EU Agriculture Commissioner Janusz Wojciechowski will visit Kazakhstan on 27-31 May 2024, accompanied by a business delegation of senior representatives from the EU agri-food sector, in conjunction with the European Commission’s presence at Interfood Astana Fair. The purpose of this visit is to facilitate European exports to Kazakhstan and expand their market presence. The registration deadline for interested applicants is 26 January 2024.

From 5 to 8 March, the EU will host a Pavilion at the Foodex fair in Tokyo, Japan. The programme includes cooking shows with renowned chefs, info sessions and food tastings. The Pavilion will present the EU food and beverage products to the visitors interested in experiencing the excellence of EU ingredients, enhancing the continued efforts to showcase the ‘Perfect match!’ between European products and local Japanese ingredients.

The recently published food and beverage market entry handbook is a step-by-step guide for agri-food producers planning for, or in the process of entering, the US market. It provides insights on different product categories, market access and market entry procedures, IP protection, as well as referrals to professional buyers, useful contacts, and tips on how to penetrate the US market.

By raising awareness on the high food safety standards and the quality of the European fruits and vegetables, the Mediterranean Combo campaign highlights the beneficial impact of integrating at least five portions of fruits and vegetables into your everyday diet. The campaign also aims to increase sales value in the markets of Greece, Spain, Germany, and Hungary. Seven producer organizations from Greece and one trade organization from Spain carry out the initiative. The EU contributes with €2.72 million.