Promotion of agricultural products

The European Commission will allocate €185.9 million to fund promotion activities for sustainable and high-quality EU-grown agri-food products in the EU and worldwide. The amounts available are split between promotion in the EU internal market and in third countries, with €81.3 million and €85.1 million respectively, allocated to grants. The new calls for proposals will be launched on 18 January 2024.

Learn more about funding opportunities for promoting EU farm products in and outside the EU by joining the Info Days. The event will take place both online and onsite, in Brussels, on 31 January and 1 February. Stay tuned for more details!

The 2023 calls for proposals received 119 campaign proposals, with 68 successfully selected campaigns. The 50 SIMPLE selected programmes will be supported with a budget of €88.7 million and the 18 MULTI programmes will receive a budget of €54.3 million. The proposals aim to boost the competitiveness of the EU agri-food sector, while contributing to the European Green Deal and the Farm to Fork strategy, amongst other EU key priorities.

The Handbook provides step-by-step guides on entering the agri-food market in India, including relevant information such as analysis of the Indian market for different product categories, market access and market entry procedures, IP protection, referrals to professional buyers and useful contacts.

Learn more about European agriculture, market trends, food security, sustainability, and digital innovation. This first edition of the event will bring together farmers, policymakers, business leaders, analysts, and experts from across the globe to foster dialogue and inspire innovative ideas. Discover the agenda and register now!

EU Agriculture Commissioner Janusz Wojciechowski will be visiting India accompanied by a business delegation of senior representatives from the EU agri-food sector, in conjunction with the European Commission’s presence at SIAL India international fair with an EU pavilion. The visit will focus on providing market intelligence in the food and beverage sector, business-to-business activities, as well as retail and site visits.

Potatoes benefit from a positive image for their gustatory qualities, practicality and historic dimension. The POTATOES FOREVER campaign seeks to show sustainable practices in Italy and France, focusing on the professionals’ commitment to reduce potatoes’ impact on the environment. The CNIPT, interbranch of fresh potatoes in France, and the UNAPA, union of producers' associations in Italy, are the two organisations caring out the campaign, with an EU contribution of €2.6 million.

On 8-10 November, the EU promoted the safety, quality, authenticity and sustainability of European agri-food produce at the FHC Global Food Trade Show in Shanghai. The “Irresistible Europe. Countless combinations” Pavilion included workshops on Geographical Indications (GIs) and organic products, cooking shows, and tasting sessions featuring over 200 European products, giving participants a unique opportunity to learn about the close bonds between cultural heritage and local farming practices.