Promotion of agricultural products

The European Commission received 98 SIMPLE and 21 MULTI proposals with both calls closing 20 April 2022. The two calls for proposals concerned information provisions and promotional measures for agricultural products, implemented within the internal market and third countries. Successful applicants will be informed about the outcome of the evaluations in autumn 2023.

Visit the new data hub REA Promotion of Agricultural Products – Campaigns map that contains information about EU-funded agricultural projects. With ease, you can search for the promotion of agricultural projects via the following categories: programme type, participant role, proposing country, target countries, product sector, start year and budget.

Market Entry Handbooks provide important guidance for EU exporters in the agri-food sector. The latest Handbooks now provide specific overviews of market entry opportunities available in Japan, Norway, Saudi Arabia, Switzerland and UK. Discover all Handbooks available via the link below.

The public relations and communications association (PRCA) celebrates outstanding PR campaigns during the APAC Awards for teams and individuals across Asia. In recognition of the most outstanding PR campaigns and talent contribution to the industry, the PRCA APAC awarded the campaign ‘Colours by Europe Tastes of Excellence’ for its Consumer Award. The campaign brought European gastronomy to Thai tables, via social media and online activities and in-person experiences.

The EU-funded 3-year project ‘Promoting organic through nudging: Strengthening the EU organic logo in Finland, Flanders, the Netherlands and Sweden’ seeks to boost organic retail sales and inspire food companies. The EU contribution to the project budget is € 3 624 401 and is part of the green transition to increase the percentage of organic farmland to 25% by 2030.