Promotion of agricultural products

EU agrifood producers can apply for funding under the calls for proposals on the ‘Information provision and promotion measures concerning agricultural products. EUR 82.4 million are available to finance SIMPLE campaigns, whereas the EU’s budget for MULTI campaigns is EUR 84 million. The deadline for submissions is 20 April 2023.

Avoiding common mistakes when writing a proposal for EU agrifood funding or knowing if your organisation is eligible can be a tricky process. The EU has a wealth of clear information available online to support potential applicants to help make writing a proposal and applying for grants as easy as possible.

The latest Frequently Asked Questions (FAQs) on the Promotion of Agricultural Products Programme (AGRIP) concerns programme continuations that could impact the eligibility of projects currently under preparation. Relevant FAQs on AGRIP programme implementation can be found on the Funding and Tenders Portal.

The hybrid Info Day on Calls for proposals 2023 took place on 1 and 2 February. The event featured presentations from Commission and REA staff, various beneficiaries, as well as experts in the field of the Promotion of Agricultural Products. The presentations, recordings and resources are available on the event website.

On 7-10 March, the EU participated with a Pavillion at the 48th edition of the Foodex fair in Tokyo Japan. A four-day live programme included cooking shows, product-oriented sessions and pairing workshops as visitors experienced the best of European produce. In collaboration with top chefs, the EU’s presence continued efforts to showcase how appealing the ‘Perfect match!’ between European products and local Japanese ingredients could be.