Promotion of agricultural products

The European Commission will launch two calls for proposals on the ‘Information provision and promotion measures concerning agricultural products’. EUR 82,4 million are available to finance SIMPLE campaigns, whereas the EU’s budget for MULTI campaigns is EUR 84 million. The deadline for submissions is 20 April 2023.

Registrations to attend the Info Days are open. The Info Days take place as hybrid events, online as well as onsite at the Albert Borschette Congress Center in Brussels. Interested stakeholders will have the chance to learn about the 2023 call for proposals, ask questions and exchange ideas as well as to network through matchmaking sessions.

EU Agriculture Commissioner Janusz Wojciechowski will visit Japan from 2 to 6 July 2023, accompanied by a business delegation of senior representatives from the EU agri-food sector. This high-level mission will promote Europe’s high-quality food standards, explore various possibilities and requirements for doing business in Japan. It will include informative seminars on the characteristics of the local market and consumer trends, retail and site visits as well as networking opportunities. Interested companies can register until 31 January 2023.

The next phase of the ‘Colours by Europe. Tastes of Excellence’ campaign has launched to increase awareness and knowledge of the excellence of EU agricultural products in South Korea. It targets business-to-business professionals, media, influencers and consumers in major cities. It features new social media partnerships, participation in major trade fairs, trade seminars and workshops, cooking classes at department stores and supermarket promotions. This campaign will boost visibility, reinforcing specific key merits to increase demand and market share of EU agricultural products.

Building on the successful launch a few years ago, the campaign reinforces the promotion of EU food and beverages in China by increasing their daily presence on Chinese tables, opening up a world of combinations to local consumers. Stronger emphasis will be put on Geographical Indications (GI) and organics in view of the EU-China GI Agreement and the EU ‘Farm to fork’ strategy. Its format will be predominantly digital, supported by offline activities. An extensive advertising campaign will expand the audience reach by moving further across China reaching out to people on new platforms.