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Inmigracionalism Project on the media’s treatment of immigration and asylum in Spain (Unofficial translation)

Geographic Area





Type of Information

  • Case studies
  • Evaluation
  • Evaluation
  • Mainstreaming
  • Media coverage
  • Campaign



Contact Person

Manuel Sobrino Fernández (Login to send email)

Contact Person Function

Communication expert

Project Start


Ongoing Project



Inmigracionalism represents a comprehensive communication, awareness raising, and advocacy strategy to improve the treatment of immigration in the Spanish media. Red Acoge acts as an intermediary between journalists and immigrants and refugees. It aims to impact on the media and society in general on the use of language.


Issue/Challenge and Goal/Assumption

Sensationalism and lack of rigor which are sometimes present in news items relating to the migrant and refugee population as well as to the migration processes generate very harmful stereotypes for social cohesion and integration. The fight against this immigracionalism (immigration + sensationalism) aims to make it more visible, denounce it, and correct it.

How does it work

The methodology of the project is based on the critical analysis of the information, the empowerment of immigrants as spokesmen of their own experience and the direct and individualized intervention with reporters. The project is implemented in 6 regions (La Rioja, Madrid, Murcia, Salamanca, Valencia and Valladolid), where it maintains contact with local and regional media. 



Since the beginning of the project, the organization has contacted more than 150 journalists.
It has conducted a survey in this field obtaining more than 100 responses from media and communication professionals. Among them, seven journalists were selected and an awareness raising video summary of the focus group was carried out .
The project has also given voice to more than 80 immigrants.
Furthermore, the project has analysed more than 50 Spanish media (radio, television, newspapers) at the national, regional and local levels. In total, 2,600 news items were analysed.
The key outputs of the project are its campaigns: in 2014 it launched the INMIGRACIONALISM campaign (watch one of this campaign's video), and in 2015 the STOP TAGS campaign (watch this campaign's video). And another key outcome of the project is its reports on the handling of immigration and asylum by the media. Currently the project has published the 4th edition of its report Inmigracionalismo 4: Study of immigration and journalism, which highlights a positive tendency in the decrease of the use of the phrase 'illegal migrants' with a shift in most media outlets towards the use of the phrase 'irregular migrants'.


An internal evaluation is carried out by the technical staff. The assessment is based on the achievement of objectives and results.
The initiative has been very positive and necessary for various reasons. It is an innovative project that combines the critical analysis of news, awareness raising for journalists and the empowerment of immigrants who are the spokespeople for their own testimonies. The activism with journalists is essential, but few other projects focus on their work and try to contribute to this specific issue and its improvement. Also, media professionals appreciate this work of support and advice. The project builds bridges between journalists and immigrants, promoting mutual understanding. The final effect is to strengthen social cohesion and multiculturalism.


Who will benefit?

Although the project directly affects the communication and media spheres and is targeted at this professional profile, it also benefits immigrants by working in their empowerment. The elimination of stereotypes to which this project contributes finally benefits the general population.

Source of funding and Resources used

The project has mixed funding (public and private), among which are the support of the Ministry of Employment and Social Security of Spain and the European Asylum, Migration and Integration Fund. It also includes Red Acoge’s own resources. The budget for 2016 is under 120.000 euros. Resources are focused on the awareness raising campaign and editing the necessary materials (videos, web, report ...) as well as human resources for the development of the project. More than 15 volunteers have also contributed to the project from the beginning of its implementation.