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Inter-Kul-Tur-Istra: Training for the promotion of the multicultural heritage of the Slovenian Istria

Theme
Topic

Geographic Area

Slovenia

City

Istria region

Language

Slovene

Type of Information

Case studies

Organisation

Kulturno izobraževalno društvo PiNA, Association for Culture and Education PiNA

Contact Person

Mirna Buić (Login to send email)

Contact Person Function

Project manager

Project Start

16/06/2016

Ongoing Project

Yes

Project End

31/08/2016

Summary

The project Inter-Kul-Tur-Istra, carried out by the Association for Culture and Education PiNA, together with several ethnic minority associations, strives to valorise the multiethnic cultural heritage of the Slovenian Istra territory.

Through its awareness raising activities on the cultural heterogeneous genesis of this area, it participates in increasing the social inclusion of persons belonging to national minorities and migrants. Through trainings in the field of cultural and creative tourism, preservation of the cultural heritage, and management, it contributes to strengthening the employability of the target groups which are empowered to be actors in the representation of their communities to the general public.

Issue/Challenge and Goal/Assumption

The Slovenian Istria is a territory of four municipalities (Ankaran, Izola, Piran and Koper Municipality), which is historically linked to a mix of different cultures, including Italians and nationals of former Yugoslavia. Nonetheless, it is perceived as a culturally homogeneous area: visitors who consult classic guides rarely find information on its very active ethnic minority and immigrant communities. The project wants to draw attention to this inconsistent mainstream perception and the impoverishing character of the image created by the current cultural and touristic offer. 

The objectives of Inter-Kul-Tur-Istra are to:

  • enhance the employability of participants in the field of culture and their integration into the society through the valorisation of multiethnic cultural heritage, creativity and identity. Participants are therefore trained to develop:
    • key competences for the cultural sector: multimedia, project management, new media communication, teamwork, etc.;
    • a sustainable cultural and creative tourism, which highlights and preserves the diversity of the area, and the dialogue between cultures as a positive element;
  • raise awareness on the multicultural identity of the Slovenian Istria, as well as its heterogeneous cultural heritage.

How does it work

The Association for Culture and Education PiNA, in partnership with the Cultural Association of Albanians of Slovenian Istria Iliria, the Association of the Italian National Community, the Croatian Cultural Artistic Educational and Sports Society Istria Piran, the Cultural Artistic and Sports Association Behar and the Macedonian Cultural Society 'Kočo Racin', organises learning activities.

The Training is designed in collaboration with the Tourist Association Portorož, which grants licenses for tourist guides, to allow participants to easily obtain the required license, if needed. It consists of 136 hours of practical lectures and 12 hours of workshops dedicated to managerial, technical and administrative skills:

  • During practical lectures, participants will get to learn about existing tourist facilities, study the untapped potential of a multicultural Slovenian Istria and present new touristic products in order to redefine the tourism landscape of Slovenian Istria. 
  • Workshops are substantially in line with the programme of the National Vocational Qualifications and cover camera, images and audio edition, image and sound installation, tourist animation, etc.

interkulturistra

The fact that both the project coordinator and administrative support are members of the target communities helps with recruitment and engagement with target groups in the region.

 

Results

The project Inter-Kul-Tur-Istra still ongoing and so far, 81 persons have participated in training and workshops.

A multilingual tour guide and a product catalogue will be produce in 2017 and in the final phase of the training implementation, presented to travel agencies which will be encouraged to develop appropriate packages for tourists. Some stakeholders in the tourism sector have shown the willingness to engage with qualified participants after the end of the training to cover the Balkan tourist market (from former Yugoslavia) and Italy.

A cross-border extension of the project is also currently envisaged with Croatia and Italy.

Evaluation

PiNA has established a system of internal control of project implementation and compliance with set objectives and is in the process of obtaining the ISO certification.

Monitoring and evaluation are planned for:

  • the quality of the process and products.
  • the participants evolution (skills and labour situation). 

The training and workshops will also be assessed by participants themselves, through an evaluation form which will be available to them after the completion of each part (lectures). This will allow the analysis of the content and, consequently, a better implementation in future versions.

Effective working relations with the media will be measured by clipping.

Who will benefit?

Ethnic minorities and migrants living in the region, as well as visitors, inhabitants of Istra and tourism will benefit from the project.

Travel agencies operating in the region (and in the country) will benefit from the content but also the human resources with an accurate knowledge of not only its multi-ethnic culture but also how to market it.

Given that cultural and creative tourism is considered a transferable method of social inclusion, the success of this project can inspire cultural stakeholders in other regions of Slovenia and EU countries.

Source of funding and Resources used

Inter-Kul-Tur-Istra is financed by the European Social Fund and the Slovenian Ministry of Culture.