Online there are new ways of providing, creating and distributing content, and new ways to generate value. The emergence of new business models that use the internet to deliver content represents both a challenge and an opportunity for the creative industries, authors and artists. The digital economy has been a major driver of growth in the past two decades, and is expected to grow seven times faster than overall EU GDP in coming years. The aim of the European Commission is to ensure that copyright and licensing stay fit for purpose in this new digital context.
As announced in the Communication on "Content in the Digital Single Market", (18 December 2012) "Licences for Europe" is an initiative jointly led by Commissioners Michel Barnier (Internal Market and Services), Neelie Kroes (Digital Agenda) and Androulla Vassiliou (Education, Culture, Multilingualism and Youth). Its main purpose is to seek to deliver rapid progress in bringing content online through practical industry-led solutions.