Knowledge for policy

Developments and Forecasts of Growing Consumerism

Worldwide

The global middle class is expected to grow and reach 5.5 billion by 2030. Some 87% of the additional middle class population will be Asians.

Developing countries have both a growing economy and a growing consuming population, while developed countries are mostly replacement economies.

Poverty, middle class and purchasing power

More on this Megatrend

Developing countries and emerging markets

Developing countries have both a growing economy and a growing consuming population, while developed countries are mostly replacement economies.

Developing economies and emerging markets are expected to continue growing relatively fast, given their increasing labour force and expanding markets potential, versus the advanced economies, which are mostly replacement markets. 

More on this Megatrend

Resources and pollution

More on this Megatrend

Europe

The European middle class has been eroding in the past decade, due to the economic turmoil as well changing work conditions and further increases of unemployment, especially among young people.

European middle class developments

More on this Megatrend

Food waste

More on this Megatrend