Daphne Toolkit

Stop violence on social media

Project Reference Number: 
JUST/2009-2010/DAP3/AG/1111

Stop violence on social media

 

Focus

Stop Violence on Social Media (shortly called Safe Social Media) aimed to reduce the impact and consumption of violent content within social media among teenagers.

The project was an evidence – based educational programme prepared for children aged 12-18, their parents and teachers, that included training sessions on Social Networking Sites, TV Series, Video games, Internet and Movies, using the case method and interactive presentations to improve awareness and empower children, parents and educators for a healthier, more sustainable and participatory usage of the Social Media.

 

Project activities

The following activities were udertaken within the project:

  • analysis of the context and best practise;
  • training;
  • international contest;
  • handbook;
  • videos;
  • dvd;
  • website.

A common scientific and best practices database was created. It improved scientific and technical knowledge of the education on violence on Social Media.

Partners also created a compendium of best practices, including summaries of scientific reports and recommendations. They developed a scientific intervention model to identify both common indicators for the assessment of European educational programmes and awareness campaigns against media violence to be implemented in schools and families.

A new innovative educational programme was designed. It applied case method and was evidence – based oriented. It helped to improve awareness and reduce impact of violence among teenagers.

Training sessions were organized in 56 institutes involving approximately 10,000 adolescents, hundreds of teachers and parents. The sessions improved awareness of children, parents and teachers towards the use of Internet and the social media.

An international contest was held with the participation of students, educators and parents. This activity aimed to empower parents and teachers as major resources for the education of the adolescents to the use of Social media.

A project website was designed, uploaded and updated the website www.safesocialmedia.eu in three languages (Italian, Spanish and English), a landmark tool for both the dissemination of useful materials and the creation of a network with schools, experts, NGOs, Universities and other stakeholders.

A Final Handbook was produced in three languages (Italian, Spanish and English) and in two formats: electronic and paper (100 pages, 2500 copies distributed to all the schools participants, the stakeholders and also to promote the project). The partners presented the results of the scientific study and the educational programme implemented in Italy and Spain to reduce the consumption and impact of violence among young people, especially in and through the social media. Cyber-bullying, violent videogames, sexting, are some of the issues analyzed by the researchers.

The DVD, produced in three languages (Italian, Spanish and English), was a reservoir of rich multimedia content valuable for future school and family activities. Partners uploaded in it all the resources produced: video presentation of the project; video interviews with students and teachers; the materials used during the training sessions; the handbook; the database of scientific papers and educational guides and the compendium of best practices; the full survey conducted on children.

 

Project results

The project improved awareness of  5.000 children, 120 parents and 2.000 teachers towards the use of Internet and the social media (social networks, online videogames, etc.). This objective was reached through the design and implementation of an innovative educational campaign in schools. Moreover, the successful communication and social marketing campaigns, followed by the dissemination of the Handbook and project results, allowed the partners to aware thousands of children and beneficiaries, not only in Europe.

According to the Basic Theoretical Model, the project reduced in teenagers their propensity to violence, acceptance of it, intention to commit violent actions and the consumption of violent media contents. It also increased in the target group the rejection to violent video games, the intention to AVOID high impact violent behaviour (like cyber bullying), and their intention to search dialogue with parents and teachers on the issue.

Partners empowered parents and teachers as major resources for the education of the adolescents to the use of Social media through specific sessions organized to them, as well as through their participation in the contest. They also reinforced cooperation between the schools of the two countries in the fight against violence on Social media, by adopting a common educational programme and a system of exchange of best practices.

The project identified a set of common indicators for the assessment of European educational programmes and awareness raising campaigns against media violence to be implemented in schools and families.

Scientific and technical knowledge on the education on violence on Social media were improved, thanks to the development of DVD materials, the online database and the Final Handbook data and analysis.