To shift towards a sustainable society, lifecycle engineering methodologies addressing the social dimension need to be advanced. A new methodological approach is proposed for manufacturers to address the three dimensions of sustainability. This approach aims to enhance value-in-use of service-based offerings and supports designers with two social indicators and five generally applicable recommendations involving multiple product lives towards a circular economy. For validation, it was applied to the case of a manufacturer of washing machines for European consumer markets. Results show that the approach supports designers to incorporate the social dimension efficiently while improving resource efficiency.