This literature review unveils possible behavioural causes of violence against women and presents behavioural levers to its prevention and reduction, along with general principles for effective communication. Several awareness-raising and education initiatives in the field and containing a behavioural component are pointed out. The proposed approach puts a strong focus on the evaluation of actual impact. Four main conclusions are reached: 1. Initiatives should be designed to encourage or discourage a specific behaviour in a well-defined target group; 2. Initiatives should be designed using appropriate behavioural levers; 3. In order to ensure that initiative has the intended effects on the target audience, pretesting is crucial; 4. It is essential to set specific, measurable, attainable, realistic and timely objectives, and to evaluate them.
This literature review was carried out to support applicants to a call for proposals published by the Directorate-General for Justice and Consumers, to co-fund initiatives tackling violence against women in EU Member States.