Crowdfunding and the Role of Managers in Ensuring the Sustainability of Crowdfunding Platforms

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Crowdfunding and the Role of Managers in Ensuring the Sustainability of Crowdfunding Platforms
Abstract: 

Crowdfunding is an alternative way of finance and exchange where those seeking funding and those looking to invest or donate can be matched. Creators and entrepreneurs can make use of these online crowdfunding platforms to expand the pool of potential investors and donors, who contribute via the Internet to finance their online project. Yet, crowdfunding is not just about raising money, but also about market testing, engaging potential customers and target groups and exploit the advantages of community and proximity. Using shport cases studies, interviews with platform managers and a review of the literature this reportexplores the curent state of crowdfuning, and draws recommendations for policy and research.

Authors
Authors: 
STEWART James, JAVIER Ramos
Publication Year
Publication Year: 
2014
Type

Type:

Appears in Collections
Appears in Collections: 
Institute for Prospective Technological Studies
Science Areas
Science Areas: 
Keywords
JRC Institutes
Publisher
Publisher: 
Publications Office of the European Union
ISBN
ISBN: 
978-92-79-37727-3
ISSN
ISSN: 
1831-9424
DOI
Other Identifiers
Other Identifiers: 
EUR 26596
OPOCE LF-NA-26596-EN-N
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