Mobile search is likely to become an attractive expansion market: by 2012, there will be an estimated five billion subscriptions to mobile telephony. By the end of 2013, broadband mobile connections will account for more than half of all connections and 40% of all subscribers will be using mobile internet. The report “Prospects of Mobile Search”, established with input from the JRC’s Institute for Prospective Technological Studies (IPTS), aims to understand how mobile search will impact Europe's economy and society. It also explores possible strategies for the EU to take a lead in upcoming technological developments and business opportunities. The report concludes by presenting some policy recommendations in view of the likely socio-economic implications of mobile search in Europe.
As the Commission's in-house science service, the Joint Research Centre's mission is to provide EU policies with independent, evidence-based scientific and technical support throughout the whole policy cycle. Working in close cooperation with policy Directorates-General, the JRC addresses key societal challenges while stimulating innovation through developing new methods, tools and standards, and sharing its know-how with the Member States, the scientific community and international partners.