Information & communication technology (ICT) equipment and services consume over 8% of electrical power in the EU and produce about 4% of its CO2 emissions. These figures could double by 2020. The European Commission's Joint Research Centre (JRC) manages voluntary codes of conduct for ICT companies to reverse this trend. Today in Brussels at the "ICT 2010-Digitally Driven" event, 16 more ICT firms have agreed to reduce the electricity consumption of their broadband equipment and data centres. This should reduce their electricity consumption, in many cases by 50%. Although a voluntary measure, 36 of Europe's biggest ICT companies already apply the codes of conduct. The Digital Agenda for Europe adopted by the Commission in May 2010 (IP/10/581, MEMO/10/199, MEMO/10/200) wants to ensure that the ICT sector leads the way on reducing its greenhouse gas emissions.