EU Science Hub

Google search data provides insights about EU citizens’ concerns during the coronavirus pandemic

The research is part of activities to analyse public opinion on the coronavirus pandemic and its consequences
The research is part of activities to analyse public opinion on the coronavirus pandemic and its consequences
Jun 08 2020

As part of its activities to analyse public opinion on the coronavirus pandemic and its consequences, a JRC research team is using Google search data to understand better the concerns of EU citizens.

Using Google search data, a JRC research team has created a set of indicators to analyse how the worries of EU citizens change as the coronavirus pandemic evolves.

The research focuses on Google searches related to three key domains: health, economy and social isolation.

"The research is part of JRC work to track public opinion on the pandemic and its consequences. It supports the EU efforts that aim to mitigate the effects of the crisis by providing timely insights about the concerns of EU citizens during the pandemic and in its aftermath", said JRC researcher Marco Colagrossi.

From the fear of the virus to economic concerns

The on-going analysis shows that at the start of the crisis, health-related searches increased in the whole EU as Europeans began looking for COVID-19 symptoms as well as methods to protect themselves. 

In the four largest EU countries - Germany, Italy, France and Spain -, health-related worries about the virus began declining shortly after governments imposed lockdown measures.

The JRC scientists see this as a possible sign that citizens felt less exposed to the disease as they were confined to their homes.

Shortly after, economic-related concerns increased, with searches for unemployment benefits and fears of layoffs growing by 35% and 70% respectively from the pre-pandemic period.

Just as EU citizens’ economic worries peaked, the European Commission mobilised all of its resources to protect lives and livelihoods through the SURE programme, including a €100 billion solidarity instrument to help workers keep their incomes and help businesses stay afloat.

"Our analysis shows that that the adoption of SURE to mitigate unemployment risks came just in the right time, at the moment when unemployment and economic losses were at their highest", Marco said.

As from March, EU citizens started to look for tools to cope with the lockdown measures, prolonged social isolation and smart working.

As countries started lifting the lockdown measures, the focus of health-related searches shifted from mental-health to physical health. EU citizens were looking for ways to do physical exercise and improve their nutrition.

Searches linked to financial relief, measures to help overcome economic difficulties and state aid has remained as high as during the peak of the pandemic.

Tourism-related searches are slowly increasing again

In March when the health-related searches were at their highest, there was little interest among European citizens towards holidays.

In May, as governments began lifting the travel restrictions, searches related to travel and tourism were on the rise for the first time since the beginning of the pandemic.

The early evidence suggests that the economic consequences of the pandemic will not be the same for all tourism sectors.

The volume of searches on and Airbnb is at a three-year low. However, whereas the search volumes on and camping sites is rapidly recovering, the same does not apply to Airbnb.

Flight searches remain particularly low, although there have been weak signs of recovery.

In April, the volume of flight searches was three to four times smaller compared to searches in April 2019.

Although there are now signs of slow recovery, the trend does not suggest that airline companies will be back at the 2019 levels any time soon.

The weekly updates tracking EU Citizens’ concerns using Google search data are published on the Knowledge4policy (K4P) website.