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This section provides detailed information about different types of website content and instructions, recommendations and rules to be followed during the creation and maintenance of a website’s content and structure.



The definition of a website’s content and how that content is structured, internally and externally, is a key element in determining the effectiveness and maintainability of the site. This section describes the elements of information architecture relevant to website content and structure as well as providing detailed and practical information on the activities required to be carried out in order to systematically produce an effective, useful and maintainable website.



  • Content identification
    • Inventory of all existing and related content
    • Definition of needs for new content requirements
    • Re-adaptation of existing content
  • Definition of site structure
  • Definition of website navigation
  • Definition of site technical architecture and making key design choices
  • Labelling of site elements
  • DGT.D.2 to give linguistic advice/editing services in advance of translation (web style + clarity of original text)
  • Proofreading the content
  • Validate and approve the content and send for translation
  • Translate the content into required languages
  • Naming (labelling of site elements)
  • If necessary, select key parts of the site and build prototypes, review results
  • Definition of metadata and WAI elements, etc.
  • Database design (type of encoding, type of data, language, blocked or classified fields, etc.)

Quality Assurance/ Evaluation criteria



  • Existing content
  • Staff assigned to project (tasks descriptions, profiles)
  • Project description and planning instruments (calendar and detailed work breakdown plan, resources allocation, including costs list (figures), etc.)
  • Site specifications
  • Site production checklist
  • Promotion and communication plan


  • Detailed site design specifications
  • Specifications of user platform (browser environment, connection speed required, etc.)
  • Specifications of web server resources needed
  • Programming proposals based on functional needs of the future site
  • Site "storyboard", diagrams (site maps, thumbnails, outlines, tables of contents)
  • Content plan/schedule: detailed description of site contents
    (hierarchical list of all content (texts, picture material) by page; for each element, identify who is responsible for supplying the content; deadlines)
  • Prototype(s)
  • Schedule for site design and construction