About Europa Analytics

Europa Analytics is the corporate service that monitors and evaluates the effectiveness and efficiency of the European Commission's websites on Europa.

It uses the open source analytics platform Piwik, which runs on a PHP/MySQL webserver.

It is fully controlled by the European Commission and complies with EU data protection law. This means that it ensures end-user data protection thanks to features such as source data anonymisation and opt-out mechanisms for users.

Europa Analytics' privacy protection aspects have been validated by the Data Protection Officer of the European Commission.

Privacy measures

First party cookies

Europa Analytics is configured to use the second level domain europa.eu (used by European institutions' websites) and to store first-party cookies that expire after 13 months.

A cookie is a small piece of data that a website asks the visitor to be stored on his/her computer or mobile device.

Cookies used by Europa Analytics enable the European Commission to track the following information about visitors:

  • internet protocol (IP) address (anonymised)
  • location: country, region, city, approximate latitude and longitude (geolocation)
  • date and time of the request (visit to the site)
  • title of the page being viewed (page title)
  • URL of the page being viewed (page URL)
  • URL of the page that was viewed prior to the current page (referrer URL)
  • screen resolution of the user's device
  • local time in visitor's time zone
  • files that were clicked and downloaded (download)
  • links to an outside domain that were clicked (outlink)
  • page generation time: the time it takes for webpages to be generated by the webserver and then downloaded by the visitor (page speed)
  • main language of the browser being used (accept language header)
  • browser version, browser plugins (PDF, Flash, Java) operating system version, device identifier (user agent header)
  • language of the visited page
  • campaigns
  • site search
  • events

To improve the accuracy of the reports, certain information is also stored in first party cookies and then collected by Europa Analytics:

  • random unique visitor ID
  • time of the first visit by the specific visitor
  • time of the previous visit by the specific visitor
  • number of visits by the specific visitor

The data collected contains no personal information and cannot be used to identify a particular visitor. Data not be shared with any other organisations for marketing, market research or commercial purposes.

Persistent cookies contain no personal information: a random ID is generated by Piwik that enables Europa Analytics to identify when a user returns to the site. All persistent cookies have an expiration date (13 months), following which they are automatically removed from the user's device.

The European Commission retains full responsibility and control of the data collected through first party cookies and tags by storing the data in servers fully owned and controlled by the European Commission.

Opt-out features

The European Commission manages the inter-institutional website (europa.eu) on behalf of all the EU institutions.

EU institutions and bodies other than the European Commission currently use their own analytics system. Visit their legal notice pages for more information.

The European Commission's legal notice

By default, website visitors are tracked using the first party persistent cookie from Europa. You may choose not to be tracked by Piwik (opt-out). If you change your mind, you can choose to be tracked again by Piwik (opt-in).

Choosing not to be tracked by Piwik does not affect your navigation experience on Europa sites.

Cookie 'piwik_ignore'

To check your current status and make your choice, tick the corresponding box in the text below.

'Do not track' preference

Do Not Track is a technology that enables visitors to opt-out from being tracked by websites for whatever purpose, including the use of analytics services, advertising networks and social platforms.

To enable the do not track me option in your browser:

Europa Analytics respects visitors' preference and will not track visitors that have enabled the do not track option in their web browsers. 

  • if the visitor uses a browser that has a do not track function enabled by default at installation the do not track is not honoured
  • if the do not track function is enabled the visitor will not be tracked: this is a layer on top of the cookies and opt-out mechanism
  • if the visitor does not have the do not track option enabled and clicks on the opt-out, the cookie ‘piwik_ignore’ is stored in the browser. All visitors with a piwik_ignore cookie are not tracked
  • if the visitor has disabled all cookies from their browser, the visitor is still tracked but the data is less accurate (Piwik cookies are not used)

Restricted access to information

All analytics data communication is encrypted via SSL protocol.The analytical reports generated by Europa Analytics can only be accessed through the European Commission Authentication System (ECAS) by  European institution staff or by duly authorised external sub-contractors, who may be required to analyse, develop and/or maintain certain sites.

Anonymisation of visitors' IP addresses

Europa Analytics uses an IP anonymisation mechanism that automatically masks a portion of each visitor's IP, effectively making it impossible to identify a particular Europa visitor.

Deleting old visitors logs

Europa Analytics automatically deletes visitors' logs after 13 months. Anonymised and aggregated data are stored for an indefinite period by the European Commission for analysis purposes.

Contact

Any specific question concerning the storage and use of Europa Analytics data can be sent via the contact form on Europa.eu