If the consent provided by a person prior to the application of the General Data Protection Regulation (GDPR) is in line with the conditions of the GDPR, then there is no need to ask again for the individual’s consent. Your company/organisation has to make sure that the consent given before the GDPR meets the conditions set out in the GDPR.
No need for new consent
Need to obtain consent again
Your company/organisation obtained consent from clients a few years ago using a system of pre-ticked boxes online. It’s now clear that this manner of obtaining consent will not be valid as of 25 May 2018. Your company/organisation will have to obtain consent again if it wishes to continue processing the data.