About the directive

The main purpose of the price indication directive is to ensure that the selling price and the price per unit of measurement (unit price) are indicated for all products offered by traders to consumers

This facilitates the comparison of prices for consumers.The selling price must be unambiguous, easily identifiable and clearly legible.

Price Indication Directive

The Directive has been amended by Directive (EU) 2019/2161 of 27 November 2019 on better enforcement and modernisation of Union consumer protection rules, part of the ‘Review of EU consumer law - New Deal for Consumers”.



Commission Communication on the implementation of the Price Indication Directive (2006)

Study on the appraisal of the Price Indication Directive (2004)

Public Consultation on the revision of the Directive (2006)

Fitness Check of EU consumer and marketing law (2017)