About this initiative


This evaluation will assess the effectiveness, efficiency, coherence, relevance and EU added value of the EU agricultural promotion policy. This policy has as its aim to support the European agricultural sector by promoting EU agricultural products on the internal market and in third countries through organising and co-financing promotion actions, information campaigns and high level missions to raise the awareness about the qualities of such products.

Agriculture and rural development
Type of act
Staff working document


Feedback: closed

Evaluation and Fitness Check Roadmap
More about roadmaps.

Feedback period
18 July 2018 - 15 August 2018 (midnight Brussels time)
View feedback received >
Download (328.8 KB - PDF - 2 pages)

Feedback (24)

  • Bäuerliche Erzeugergemeinschaft Schwäbisch Hall (Germany)
    15 August 2018 Non-governmental organisation (NGO)
    Bäuerliche Erzeugergemeinschaft Schwäbisch Hall (Germany)

    As a beneficiary who actually carries out an agricultural promotion campaign (simple program) we would like to give feedback to the technical implementation the operational handling. Furthermore we would like to share our experiences. Because of the restricted number of characters we put our feedback in the attached document. Topics like the design of an appealing advertising, limits and opportunities of social media and influencer marketing,...

  • Agency For Rural Affairs (Finland)
    15 August 2018 Public authority
    Agency For Rural Affairs (Finland)

    In our opinion the evaluation roadmap is comprehensive. What comes to consultation of main stakeholders we would like to bring out how important it is to consult all organisations representing different agriculture, food and beverage sectors and not to forget those who have not been able to apply or receive funding for their programmes during the new scheme. For this purpose member states can be the link between the Commission and the...

  • Fur Europe (Belgium)
    15 August 2018 Business association
    Fur Europe (Belgium)

    Fur Europe considers agricultural promotion policy an important tool in supporting EU agriculture. Therefore, it regrets that the eligibility criteria in Article 5 of Reg. 1144/2014 do not cover fur. While the fur sector in the EU maintains its profitability without any direct public support, EU remains a global leader (over 50%) in fur production. Majority of this fur is exported outside of EU, wanted for its superior quality and production...

All feedback (24) >

Public consultation

Feedback: upcoming
Planned for
Second quarter 2019

Commission adoption


Staff working document
More about adopted acts

Planned for
First quarter 2020

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