Reduced rate for lower-strength beer
AB InBev would like to reinforce its support for increasing the alcohol content threshold up to which reduced rates of duty on beer may apply, from 2,8% to 3,5% ABV. As we’re constantly expanding and investing in our lower-/no-alcohol range to give our consumers a variety of choices (e.g. Jupiler 0,0%; Beck’s Blue; Hoegaarden Rosee) we believe such an increase would create a significant incentive for producers to develop high quality lower-strength products and meet new consumer demands.
AB InBev wholeheartedly agrees with the principle that Member States should have flexibility to offer reduced rates of lower duty for lower- and no-alcohol beers. Brewers have introduced several new lower-alcohol products into the market, and by increasing the threshold to 3.5% ABV it will support further growth of this segment. In fact, in line with consumer research, it is our understanding that beers between 2.8% and 3,5% ABV in many cases present a more attractive proposition for European beer drinkers.
AB InBev would therefore like to reiterate its support in favor of such a measure.
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