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The EU school fruit, vegetables and milk scheme, which has been running since 1 August 2017, promotes healthy eating habits among children.

A year after its launch, the European Commission hosted a meeting to discuss what was achieved, learn from good practices and reflect on possible improvements.

The meeting gathered representatives from EU institutions, national governments and other public and private bodies involved in the scheme: business, trade organisations, environment and health NGOs, and civil society.

With 100 participants, the meeting took the format of a conference with panel discussions. Short presentations were made to steer the debate and allow participants to ask questions and to discuss as much as possible. The presentations are available, together with the opening address and the conclusions, in the section below.

The meeting was Webstreamed. The recording is available in the original language of the speaker and in German, English, French, Italian, Dutch, Greek, Spanish, Portuguese and Polish.


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  • 09.00 - 09.30 (Europe/Brussels)

    Registration and welcome coffee

  • 09.30 - 09.45

    Chair: Luis Carazo Jimenez, Head of unit AGRI.G.3 - Animal Products

    Opening address

    Rudi Moegele, Deputy Director-General, Department of Agriculture and Rural Development

  • 09.45 - 10.15

    Introducing you to the new school scheme

    Maria Giulia Medico, Unit AGRI.G.3 - Animal products

  • 10.15 - 10.45

    Milk Matters!

    • Judith Benedics, Federal Ministry of Labour, Social Affairs, Health and Consumer Protection, Austria: New approach for healthier habits

    • Monika Niewiarowska, National Support Center for Agriculture, Poland: Challenges and lessons learnt

    • Maeve Lynch and Tara Regan , Department of Agriculture, Food and the Marine, Ireland

  • 10.45 - 11.00

    Coffee break

  • 11.00 - 12.00

    Healthier Together

    Moderator: Mike MacKenzie, Unit AGRI.C.1: Policy Perspectives

    Attila Balogh, Unit SANTE.C4 - Health determinants and international relations, Directorate-General for Health and Food Safety: EU action on health and physical activity

    Exchange of views and experiences among participants

  • 12.00 - 12.45

    Going Local

    Fabien Santini, Adviser Observatory of agricultural markets: Trends and policy tools on local purchasing and short supply chains

  • 14.30 - 15.00

    Educational measures: Involving teachers

    Laura Gennaro, Researcher, Council for Agricultural Research (CREA), Italy: Examples of measures

  • 15.00 - 15.30

    Learning and sharing

    Stefan Storcksdieck, Unit JRC.F.1: Health in Society, Joint Research Centre: Food-based dietary guidelines on fruit, vegetables, and milk across the EU

  • 15.30 - 15.45

    Coffee break

  • 15.45 - 16.15

    Higher ambition on objectives and results

    Christina Gerstgrasser , Head of Unit AGRI.C.4, Monitoring and evaluation: Stepping up efforts to provide evidence of impact

  • 16.15 - 16.45

    Did we make it simpler?

    Moderator: Mike MacKenzie, Unit AGRI.C.1: Policy Perspectives

    Exchange of views and experiences among participants

  • 16.45 - 17.15

    Everything under control

    Enrico Riberi, Unit AGRI.H.2: Assurance and audit – Expenditure on market measures, Highlights from the Commission audits

  • 17.15 - 17.30


    Brigitte Misonne, Deputy Head of Unit AGRI.G.3, Animal Products

Practical information

11 October 2018, 9.30 - 17.30 (CEST)
Albert Borschette Conference Centre, Meeting Room: 0D
Rue Froissart 36
1049 Brussels

German, English, French, Italian, Dutch, Greek, Spanish, Portuguese, Polish

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