We all benefit from translation, even if we sometimes take it for granted.

Take food labels, for instance. These need to be in your language – not just so you know what you’re eating, but so you can spot if it contains ingredients that might cause an allergic reaction.

This is just one of many examples that show how professional translation helps us in our daily lives. The work itself is often invisible. But it’s there, all around us. It’s hard to imagine life without it.

With the #DiscoverTranslation campaign, the European Commission wants to promote the translation profession and highlight its vital role in our daily life.

On this site you’ll find background material and examples showing just how this works, in society and in the economy. And for those with a deeper interest, there’s information about the interesting career possibilities the language industry has to offer, and links to events in EU countries you may find useful. Have a look – and you’ll soon realise that translation is indeed all around us!


Wine and translation – bringing people(s) together

In their quest to conquer new markets and enhance the added value of their product, Greek winemakers have been implementing international branding strategies over the last decades. These only work well with good-quality translation.

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From a small town in Estonia to the world – reaching out to customers via multilingual websites

Cleveron is a software company that produces parcel sorting robots and locker for the delivery of goods. It is based in a small town in Estonia but its customers are companies all over the world. As it is always better for customers to read about state-of-the-art technology in their own language, they use professional translators to translate their website into the languages of their major market. They also see it as sign of respect towards their customers. Watch their video to find out more.

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The added value of Translation — Translating Food: a business perspective

The Parma Ham Consortium manages the protected designation of origin (PDO) Parma ham. It protects and promotes Parma ham all around the world and provides export support to its members. They currently number 139, all located within the province of Parma

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Tourism Ireland

Tourism Ireland is responsible for marketing the island of Ireland overseas as a leading holiday destination. To be more effective, they use professional translators to build a strong brand for Ireland overseas and encouraging millions of overseas consumers to consider Ireland for their next holiday. ´Marketing activities translated into local languages are more effective and highly engaging than those that are delivered just in English. Because of our investment in professional translation, we believe that we have managed to motivate more people to visit Ireland through more engaging and relevant marketing communications´, says Cormac Phelan, Brand Executive at Tourism Ireland. 

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