General product safety directive

EU rules on product safety are defined in the general product safety directive. Under the directive a product is safe if it meets all statutory safety requirements under European or national law.

If there are no regulations or EU standards, the product's compliance is determined according to other reference documents such as national standards, Commission recommendations, codes of practice.

Safety of products sold online

More and more consumers shop online. The proportion of sales online has been growing compared to the total of sales. Online shopping is convenient for consumers but it also poses certain challenges for product safety. For this reason, on 1 August 2017 the Commission issued a Notice on the market surveillance of products sold online to help public authorities with their work.

On 25 June 2018, several online marketplaces have voluntarily committed to improving the safety of non-food consumer products sold on their online marketplaces by third party sellers with the signature of a Product Safety Pledge. The initiative sets out specific voluntary actions that go beyond what is already established in the EU legislation. The ultimate goal is to improve the detection of unsafe products marketed in the EU before they are sold to consumers or as soon thereafter as possible, and to improve consumer protection.

Product Safety Pledge

First progress report on the implementation of the Product Safety Pledge

2nd Progress Report on the implementation of the Product Safety Pledge

3rd Progress Report on the implementation of the Product Safety Pledge



The directive does not cover the following products, which are regulated separately

  • pharmaceuticals
  • medical devices
  • food

Responsibilities of businesses and authorities

​It is the responsibility of businesses and national authorities to ensure that only safe products are for sale.

Businesses must

  • only place products which are safe on the market
  • inform consumers of any risks associated with the products they supply 
  • make sure any dangerous products present on the market can be traced so they can be removed to avoid any risks to consumers

To report dangerous products to national authorities businesses can use this tool: Safety Gate

Appointed national authorities are responsible for market surveillance. They

  • check whether products available on the market are safe
  • ensure product safety legislation and rules are applied by manufacturers and business chains
  • apply sanctions when necessary

National authorities also send information about dangerous products found on the market to the Safety Gate, the rapid alert system for dangerous non-food products.


  • 11 January 2018Internal Market, Industry, Entrepreneurship and SMEsJustice and Consumers

    Industrial products

    Withdrawal of the United Kingdom and EU rules in the field of industrial products