The NATCONSUMERS project aims to define different types of energy consumers in the EU and design tailored actions that will lead them to use less energy.
Residential energy consumption represents 28% of all EU energy consumption. If commercial buildings are also considered, this percentage increases to 40%, which is equal to 36% of EU CO2 emissions. Changing the consumer behaviour provides an opportunity for considerable energy savings in residential buildings. So far, most of the energy efficiency measures implemented in Europe involved technological interventions. In contrast, everyday energy consuming behaviours are largely habitual and therefore actions focused on consumer behaviour have the potential for decreasing energy consumption at home, although some limitations exist.
The key goal of the NATCONSUMERS project is to develop an advanced and integral user-centred framework for the implementation of efficient energy feedback programmes in the domestic area. The approach relies on establishing the complete characteristics of the EU energy consumer, and then designing specific personalised actions, based on the use of natural language and emotional contents, tailored to each of the consumer pattern. In this context, the provision of feedback to consumers has resulted in promising results, achieving savings in the range of 5% to 20%.