The Help anti-tobacco campaign ran from 2005 to 2010, targeting primarily young people between 15 and 25 years of age. It was focused on smoking prevention, smoking cessation and passive smoking, aiming to promote a tobacco-free lifestyle by delivering comprehensive information on the health and societal problems caused by tobacco consumption.
The Help campaign was an example of a unique cooperation, conducted in partnership with communication experts, tobacco control professionals from the European Network for Smoking Prevention (ENSP), the European Network of Quitlines (ENQ) and the Youth Forum Jeunesse (YFJ).
Help - For a life without tobacco - A legacy (The story behind the campaign)
All the videos and visuals produced for the campaign