26% of Europeans smoke, and smoking continues to be the largest single cause of preventable death and disease in the EU. 59% of smokers have tried to quit smoking, 20% succeeded.
The European Commission has a history of work in the area of smoking prevention and cessation, in addition to tobacco control in a wider sense.
In the past years a number of initiatives have been developed to address the burden of tobacco-consumption across Europe. The total cost of smoking to EU society was estimated at €544 billion in 2009, hence every smoker who quits helps to ease the financial burden on Europe’s healthcare systems and economies.